MAX Digital Launches Smart Trade Valuation Tool

MAX Digital Launches Smart Trade Valuation Tool

Early in the shopping experience, consumers want to get a quick estimate without any strings attached of what their trade-in might be worth.

MAX Trade Value leverages superior market data for quick and easy valuations

MAX Digital has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online. This new tool in the digital retailing suite was requested by and developed in partnership with dealers. User testing helped make it simple and intuitive for customers.

“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” said Ryan Walker, MAX Digital VP of Product & Engineering. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”

Early in the shopping experience, consumers want to get a quick estimate without any strings attached of what their trade-in might be worth. MAX Trade Value is designed to deliver that easy instant feedback online. This product joins the portfolio of tools that improve the full car-buying experience including the leading showroom collaboration tool for trade-ins, MAX My Trade.

MAX Trade Value attracts and engages interested shoppers on dealer websites, delivering highly qualified leads. It is available to all dealerships, as part of an existing full partner package with MAX Digital or may be purchased individually with a wide range of integrations.

“We are consistently looking to understand where car shoppers have barriers to purchase today and how we can knock those down with a better experience,” Walker added. “The integration we are able to achieve for dealerships, helps shoppers get the answers they need today and sets up a positive buying experience in-store.”

MAX Digital
MAX Trade Value

You May Also Like

Fullpath Announces Integration with Cox Automotive VinSolutions

Fullpath’s integration with VinSolutions aims to build strong data strategies for dealerships and benefit users of both platforms.

Fullpath, an automotive enhanced customer data platform (CDP), announced a powerful API integration with Cox Automotive's VinSolutions, a provider of automotive retail CRM services. This new two-way API integration will mutually benefit dealer customers of both Fullpath and VinSolutions.

Customer Data Platforms are designed to consolidate the data sources used by car dealers into one central location through APIs, making data usable for gaining insight into shopper behavior and dealership operations. This two-way API integration will allow for the seamless transference of data between platforms, allowing Fullpath's CDP to pull data from the CRM and enable the automatic update of customer records to include activities tracked by the CDP in real time.

DAS Technology Expands Collaboration with General Motors

GM also selects DAS to participate in its 2024 Business Development Center Workshop Dealer Tour across 14 major U.S. markets.

Dave Cantin Group Introduces AI-Powered Dealer Data-Mining Software

The AI-powered dealer data-mining software will help accurately value the nation’s more than 18,000 franchise dealerships.

Rick Case Honda Recognized as Most Awarded Volume Dealer in American Honda History

The largest volume Honda dealer in America has also received the Honda President’s Elite Award 16 consecutive years.

CarNow Joins the Amazon Web Services Partner Network

This automotive dealership operations software looks to be enhanced through incorporation of Amazon Web Services (AWS) generative AI tools.

Other Posts

Physical Audits Support Software in Thwarting Dealer Cybercrimes

Dealerships face rising cybercrimes and must prioritize frequent physical security audits alongside software compliance tools.

SafePoint Introduces Enhanced Features

SafePoint’s new features were made to monitor inventory, recapture lost service revenue, and supercharge retention.

Reynolds and Reynolds to hold Automotive Amplifiers Contest

The Automotive Amplifiers Contest carries $15,000 in prizes and celebrates individuals at dealerships who are amplifying retail automotive.

EpiCar Announces First Auction Event

EpiCar’s first auction event on June 17 will aim to connect dealers directly with private car sellers for efficient inventory sourcing.