A New Face to Facebook Advertising
Not all Facebook Ad campaigns need to be time-consuming, agency requiring, graphic designer demanding Facebook Ads. There are tools available that help to simplify this process.
5 Tips for Better Video Email Marketing
Learn the dos and don’ts of video email marketing, and the tactic that will get more people to open your email.
Team Velocity Unveils Apollo Sites Website Platform
Apollo Sites harnesses the data goldmines within the dealer’s DMS to provide every customer a unique, personalized, Amazon Prime-like experience.
Keys to a Higher Car Count
Sustainable tactics to increase your numbers.
Are Your Eyes Fixed on the Recall Target?
Recall management is no longer a fringe strategy to keep your service department busy, but rather a major disruptor in the automotive industry that is winning consumer loyalty.
The Power of a Good List
Marketing vendors talk a lot about strategy and messaging, but as we know, that’s only part of the equation. To maximize your return on investment, you also need a really good list.
Customer Loyalty is Created in the Service Lane
One of the most significant trends that auto dealers are grappling with is the erosion of front-end margins. New vehicle gross margins have declined significantly in the last seven years, from 4% in 2011 to 2.2% in 2018.
Getting the Most from Your 3rd Party Data
Is your dealership using third-party data for sales and service conquest marketing? There’s tremendous opportunity to grow your customer base using this application in conquest campaigns.
It’s Time to Step Up Your Service Conquesting Efforts
If you’re like most dealers, your current focus is to grow fixed ops revenue. If this is your goal, it’s critical to step up service conquesting efforts. Dealers can no longer rely on expanding new vehicle sales to feed their service department.
Mobile Dealer Announces Strong Digital Customer Growth with Wins Across Dealership Groups
Mobile Dealer helps dealership groups to enhance their digital strategy as today’s consumers demand a mobile experience when they research, purchase and engage with their preferred dealerships.
