Mobile Dealer, a leader in mobile apps, digital marketing and geo-targeted communications solutions for automotive, trucking and motorsport groups, has announced that 2018 was a record year for revenue growth. As digital transformation continues to grow as a top strategic initiative for dealerships, Mobile Dealer celebrates its strong financial position with customer wins across these dealership groups, the company said.
Mobile Dealer helps dealership groups to enhance their digital strategy as today’s consumers demand a mobile experience when they research, purchase and engage with their preferred dealerships. Adapting to meet consumers’ digital demands with mobile tools gives automotive, trucking and motorsports groups the opportunity to better connect with a new generation of vehicle buyers, differentiate their experience and create customers for life.
“Mobile Dealer is a company with a strong position, innovative digital solutions and an incredibly bright future,” said Tony della Busa, president and CEO. “In today’s connected world where everyone has a smartphone, dealerships that embrace a digital strategy that engages customers at every stage of their buying and ownership lifecycle will increase customer acquisition, improve retention and drive storewide profitability.”
“Delivering a superior experience across our dealerships is at the very center of our digital strategy,” said Kelsey Bilyk, group marketing director for LAND Auto Group. “As our customers continue to move toward a mobile-first approach, Mobile Dealer helps us to deliver the best mobile customer experience when they buy and service from our family of dealerships.”
“With our second year renewal, our mobile dealer app is helping us to increase sales and service retention by appealing to customers’ needs throughout their buying journey and ownership lifecycle,” said Joe Hanley, principal of Orchid Isle Auto Group.
Mobile Dealer has made significant digital innovations that will continue to drive the company’s growth and enhance its ability to help clients drive great future business outcomes.
These innovations include:
Schedule Service – increase service revenue by enabling customers to easily book a service appointment. Automated reminders drive service revenue and storewide profitability.
Geo-targeted Digital Marketing – launch targeted digital campaigns to alert customers and shoppers when they drive by your location and your competitors’ lot i.e. specials, new inventory, events, etc.
Geo-Mobile Digital Sales – notify staff when a customer and prospect triggers a geofence and prompt sales and service team to personally engage with a timely follow up.
Inventory – integrated with your dealer management system, sell more inventory, services, leases, lease renewals, maintenance, accessories, parts and body shop.
Digital Offers – increase customer spend on services, inventory and accessories with compelling coupons i.e. oil change, brake service, tune up, etc.
Loyalty Rewards – improve customer retention by rewarding customers for frequent purchases i.e. oil changes, maintenance.
Advanced Notifications – drive customer action by sending automated geo-targeted alerts directly to your customer’s mobile device i.e. specials, new inventory, referrals, service reminder, events, etc.
Manufacturer Apps – integrate with any manufacturing app to ensure an optimal customer experience.
Analytics – detailed reports on competitive shopper visits, user downloads, user activity, mobile offer redemption, loyalty redemption, customer and prospect geo-targets, referral tracking, etc.
Link: Mobile Dealer