3 Key Realities Regarding Automotive Digital Retailing
As the industry races to embrace digital-retailing solutions and integrate a DRS into their dealership, it is worth pausing to reflect on three critical realities: Digital retailing is not a silver bullet that will yield a sales bonanza. It is not for everyone. And, it is not going away.
Integration, Not Disruption, Is Key to Digital-Retailing Success
From a consumer standpoint, the digital-retail landscape gives dealers an opportunity to make the car-buying process a lot friendlier for them. For consumers who are introverted, intimidated by the dealership process or don’t have time for it, we put that power back in their hands.
The Key Performance Metric for Service Profitability
The legendary golfer, Bobby Jones, summed it up so well: “If you fail to get the proper kind of instruction, no matter how much you practice, you’re only going to get better at making yourself worse.”
Advanced Import Ride Control Diagnostics and Replacement
With more and more air-ride-equipped vehicles accumulating miles, you can expect to see a steady stream of these air-ride systems in your bays. You also have more options than ever before when it comes to replacement parts and conversion kits.
Auto/Mate Announces User Summit Keynote Speakers
Auto/Mate Dealership Systems announced recently that Rick Parmelee and Christopher Ernest, partners at the accounting firm blumshapiro, were chosen as Keynote speakers for its annual User Summit.
3 Keys to Implement Digital Retailing at Your Dealership
When the light bulb finally goes on, you recognize the “brave new world” is upon you, and you understand and are ready to embrace the constituent base that is crying out to do business with you in a new manner, congratulations are in order.
Keys to Service Loaner Fleet Profitability
Do you which principles to follow and metrics to track to ensure you maximize the value of your dealership’s fleet?
LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets
For Philadelphia, Louisville, Long Island and Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze.
Car Keys Express Announces Release of Universal Aftermarket GM Flip Key
At the touch of a button, the key performs the same functions as the vehicle’s original equipment, such as locking and unlocking doors, panic, opening the truck and remote start.
F&I Solution Section: Target Marketing: The Key to Expense Reduction
I recently was working with a pretty sizable dealer group in the Northeast and we were examining the group’s advertising expenses and overall profitability.
