Dealertrack ‘Elevates’ DMS Education with 2018 Controller Conference, DMS 360
ELEVATE attendees will get a closer look at DMS 360, Dealertrack’s new, peer-to-peer self-service portal where users can easily access support and share best practices across dealerships as well as with Dealertrack DMS team members online.
Welcome to the Age of Dealer Control
The days of third-party leads and Google are over. Dealerships around the country have poured their advertising budgets into these abysses for too long. For the first 90 years of the car business, things pretty much stayed the same. All you had to do was put up a big sign and place ads in the newspaper and customers showed up, ready to buy cars.
Alarming Number of Dealers Are Still Not Ready for This Year’s Safeguards Rule — Here’s What to Know
The ruling oversees how financial institutions protect consumer data, and dealerships must implement changes to protect their consumer data.
3 Ways to Improve Internal Dealership Communication
Better communication between employees and departments will help your dealership operate more efficiently and provide a better experience for your customers. Here are three ways to improve communication at your dealership.
Want Your Employees to Stick Around Longer? Do These 3 Things
It’s no surprise that employees who aren’t excited about their jobs would want to leave. To swing the pendulum in the right direction, start with servant leadership, considering what your employees need and showing them you value them.
An Increase in Generation Z Consumers Is Good News for Dealers
Learning what makes Gen Z tick and tailoring your selling process accordingly will take time, but in the meantime, prioritize relationship building.
Here Today, Gone Tomorrow
Earlier this summer, three dealerships made headlines when 12 vehicles worth nearly $1 million were stolen. What the media didn’t mention was that the price tag of the vehicles themselves is a fraction of the costs dealerships absorb after an inventory loss.
4 Mistakes That Limit the Potential of New Technology
If people from a century ago were to peek into the modern-day world, the technology they’d see would seem magical: doorbell cameras, smart thermostats, artificially intelligent devices, self-driving cars.
How to Get Buy-In for New Dealership Solutions
There’s no denying that technology of all kinds is changing faster than we can keep up. That’s why decision makers may be skeptical of purchasing any kind of technology for the dealership. So, what do you do when you want to implement a new solution and need to get the decision maker on board?
Finding a Technology Partner That Will Stick with You
Why do your longstanding customers keep coming back to your dealership? Is it because you offer the best deals? Maybe. But I’m willing to bet it’s because you engage with them after you sell them a car and provide them a level of service they can’t get elsewhere.
