LotLinx Announces Move to Bolster High-Conversion AMPs for Dealers New Integration with CarNow
Leading up to NADA in March, LotLinx and CarNow will both be participants at the 2018 Automotive Engagement Conference (AEC), a national tour providing dealers with a “digital marketing playbook” to prepare for NADA and set them up for a lucrative year ahead.
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
Building Leaders: Keeping Up With Challenges and Opportunities, Part 3
“I go to different conventions to learn how others are facing challenges, and I make sure I surround myself with other business leaders; not just auto leaders but people who are successful in business in general. Through education, constant reading and surrounding myself with people who are excelling in business, I become more prepared to lead and excel, as well.”
Reinsurance? What is it?
“Reinsurance is a good technical name, but really falls short in explaining one of the best things a dealer can do for themselves, their company and their customers.” said Certified Master Dealer (CMD) Jody Midgette on a Reinsurance panel at the CIADA conference in Myrtle Beach, SC in August.
Building Leaders: Who’s Ready for Leadership
“I look at their current job and their current results to gauge their abilities and their outlook. If they don’t have above-average results in their current job, we aren’t interested in putting them in charge of a team.” – Chris Saraceno
Prominent Dealership Attorney W. Scott Simpson to Give Legal Perspective at Women in Automotive Convention
To register for the conference, visit the WIA Website at womeninautomotive.com. The Orlando event will be held at the Omni Orlando Resort at ChampionsGate.
Men Champions Advance Careers for Women
Many male execs, managers and trainers are uncomfortable with one-on-one mentoring in cross-gender relationships. A recent survey revealed that “half of junior women and almost two-thirds of senior men shied away from one-on-one mentoring relationships due to concerns that someone might perceive a sexual relationship where there was none.” These apprehensions build walls that deny
The Value of Video Learning
Video learning has exploded over the past few years. OEMs use it extensively with everyone from sales professionals to technicians for new model learning, continuing education certifications and more.
Evolving Automotive Technology: Keeping Your Staff Up to Date, Part 2
Staying ahead of consumer demand — and consumer knowledge — has become an increasing challenge.
