Spring Clean Your Dealership’s Practices and Processes
It’s spring, which means everything is in transition. The weather is finally warming up, leaving behind the cold gloomy days of winter. Spring cleaning is a common practice for most households, but have you considered what spring cleaning means for your dealership?
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Are You Setting the Table for 2017?
In 2017, we will all start to read and hear about some progressive dealers delivering “a lot” of vehicles to customers outside the dealership. All that hard effort is being worked on now behind the scenes. Like everything in our industry, this service will evolve and dealers will obviously experience some ups and downs. Smart
The Dealership’s 2017 New Year’s Resolution List
As January 1st quickly approaches and everyone reminisces over their 2016 successes and regrets, for some, the latter of the two weighs more heavily. However, the promise of a new year brings hope and a fresh, optimistic perspective. Just as we discard our old calendars and reset the financial books, the New Year gives us
Recalls Can Jam Up Your Lot – Are You Covered?
“What’s with all these customer’s cars stacking up out back?” What advice does a risk manager give his clients regarding these ever-increasing recalls? Lately, I find myself fielding calls from clients around the country concerned about how to manage the potential risk they face in selling a vehicle to a retail customer when that vehicle