Success Story: Happiness Breeds Success
A Positive Team and Smart Marketing Will Keep Your Customers Happy (and Coming Back) Click cover to read from our digital magazine​The old real estate saying that the value of a property depends on three factors - location, location and location – can also hold true for car dealerships.At first glance, the location of Rallye Motors and Rallye Acura seems perfect. Both dealerships sit along the New York’ […]
Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“A good first impression can work wonders.” – J.K. Rowling There are a number of things affecting the auto sales field that you have absolutely no control over, ranging from the overall economy to the weather to the marketing whims of your make’s manufacturer. So, when it comes to the things that are in your control,
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason
Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to
How To Rank Your Dealership At The Top Of Google Searches
I use Google in the title, because they are the 800-pound search engine, but you can substitute Yahoo, Bing or others if you desire. The secret is: There is no secret recipe. Depending on a variety of factors, every recipe is slightly different. But, there are some basic core ingredients you can master that will
Three Steps To Making Sure Your Email Messaging Doesn’t Miss The Mark
It’s no surprise that 2017 will be more competitive than ever, and the right email campaigns can mean the difference between prospects buying from you or from the dealer next door. That’s why segmenting customer data in your CRM is critical, because it’s a cost-effective way to target customers in your database, deliver personalized messaging
Eight Easy Ways to Build Your Personal Brand Online
The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.
Podcast: Dealership Walkaround, Part 1
For our first AutoSuccess Dealership Walkaround, we speak with Jeff Friedberg, GSM of Rallye Motors, going in depth to find how his dealership group has found success. click here to listen and for the direct download
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
