Give Your Customers What They Want – Text Them
More than 55% of Americans prefer texting to emails or phone calls, and 90% of text messages are read in less than three minutes after sending. Kristopher Hampton of sw Service Solutions says this alone is reason enough to use text messaging as a primary form of communication with your guests.
5 Rules of Engagement for Service Customers
You’re competing with the aftermarket like never before. Will you aggressively go after these customers or simply wait for them to show up? Have your advisors been properly trained on how to sell appointments? Don Reed of DealerPRO Training lays out vital rules for service advisors.
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
How to Accelerate Profits Through a Slowdown: The Answers You Need
Only by giving your existing customers the attention they deserve and want will your service sales and RO counts provide the added profits you will need to accelerate through a slowdown.
People Have Bad Days, Machines Don’t
What if there was an employee who would work 24 hours a day and report back to you with all the metrics that are vital to operating your dealership?
How to Recruit Top Performers
Don’t recruit someone else’s underachiever. Be aggressive, spend a little money and recruit as many applicants as possible and you will find a top performer.
Why You Need a Service BDC
Your dealership has spent a lot of money to get the phones to ring. Every poorly handled call is a lost opportunity that you can’t afford. When service advisors — who are already working at a frenetic pace — answer the phone, they often sound abrupt and rushed.
Strategies for Helping Your Salespeople Work as a Team
If you ever want to motivate someone, give them someone to compete with and a reward to work toward. Think about it: which would motivate you more: “Go sell 10 cars” or “Sell more cars than everyone else and get a spiff”?
Are Your Expenses Really Too High?
Your service advisors are the key to making that happen so prepare your recruiting plan, avoid hiring someone else’s underachiever, recruit non-automotive with no bad habits, invest in their training and watch your net profits soar to record levels.
How to Get an 800% Return on Investment
Dealers are becoming more and more aggressive in selling used vehicles in search of a substantial return on investment (ROI). I’m confident you will agree that it is critically important for all dealers to earn the highest possible ROI on every single investment they make.
