2 Strategies to Bump Up Service Business
The average dealership spends $10,000 a month on pay-per-click or search engine marketing. Less than one-fifth of that is allocated to promote the service department. This is a huge missed opportunity.
An Increase in Generation Z Consumers Is Good News for Dealers
Learning what makes Gen Z tick and tailoring your selling process accordingly will take time, but in the meantime, prioritize relationship building.
How to Drive Successful Change at Your Dealership
The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.
How to Revive Comatose Customers
You must get committed to utilizing the right appointment processes on the phone and on your website in order to increase your service appointments.
Consumer Data Privacy Revolution is Underway
Data breaches are happening on an almost daily basis, exposing customer addresses, passwords, credit card numbers, social security numbers and other sensitive information.
When Performance Is Measured, It Improves
Once you inspect what you expect, your employees will see that you care about their individual performance. You care about customer satisfaction. Reaching the goals you have set is important to you and therefore must be important to them.
The Lesson Dealership Groups Need to Learn from Starbucks
Just like Starbucks, your dealership group will benefit from a uniform omni-channel presence.
ReconVelocity Brings Automation And Optimization To The Reconditioning Process For Auto Dealers
The reconditioning process of vehicles for sale, historically a cumbersome, manual process lacking efficiency, automation and accuracy, offers dealers a significant opportunity to capture unrealized profit quickly and easily.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
Preparing for the 2020 Applicant Economy
With the summer sales season in full swing, it might be hard to imagine planning ahead and preparing for the demands next year will hold. But this is the time to start thinking about what is working and what needs to change to set your dealerships up for a successful 2020. Your best bet will be to start planning for the needs of your true competitive advantage: your people.
