Training a New Business Development Representative
It’s important to continue ongoing training. A good BDC trainer will make sure they are constantly updating their training materials with new items and technology.
Are Your Fixed Ops Goals High Enough?
If you do not have a BHAG, you are not earning the net profit you deserve from your investment in fixed ops.
Three Rules for Maximizing Your Service Marketing ROI
Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and, of course, build net profits.
F&I Solutions Section: Play the Long Game With Your CRM
Look at your own CRM. You need it optimized for the long game. Do you have the right people following up to get the co-signer on a loan? Is someone locating a vehicle you don’t have on the lot?
You Can Handle the Truth: Preparing Your Fixed Ops Team for Growth and Success
What if all of your advisors sold an additional half-hour to an hour per ticket while increasing customer retention? How would this impact your shop’s ability to perform repairs and service in “a reasonable amount of time,” as many manufacturers’ surveys suggest?
Are You Making What You Should in Fixed Ops?
If your Net is not increasing, compare your year over year Sales, Gross Profits and Expenses to help you determine if your Sales and Gross Profits are too low or if your Expenses too high … or is it BOTH?
Employee Retention Impacts Owner Retention
In many of my workshops, I ask the dealers and general managers attending the following question: “What do you do with a salesperson who sells an average of five units a month?” I’m guessing you know the answer to that question yourself — it probably sounds something like: “You’re out the door,” or “I don’t tolerate anyone selling just five cars a month!” Right?
Sales Management Leads to Higher Service Absorption
It should be every dealer’s and fixed ops manager’s mission to put forward a plan to move aggressively toward achieving 100% service absorption.
Onboarding the Right Employees for Handling the Phone in 90 Days
Setting a foundation isn’t an overnight process. ‘Hitting the ground running’ does nothing but set you and your new hire up for a train wreck. It takes new hires eight months to reach their full potential. Put the time in and do it right. A one-week onboarding process isn’t sufficient for new hires; learning takes time.
How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
