Slow and Steady Never Wins When It Comes to Your Website
Pole position on the racetrack is important, but it doesn’t guarantee a win. It is, however, strongly correlated with top-five finishes, including first place. Think of your Website like a race car. When you consider its value and performance relative to selling cars, a blazing-fast Website is your marketing cornerstone.
Your Four-Step Guide to Increasing MPI Revenue
When it comes to multi-point inspections (MPI), keeping track of your key performance indicators is the ticket to unveiling your best profit opportunities. Paper MPI forms just don’t make the cut in this day and age as there’s no efficient way to implement reporting on them.
Why Manager Accountability at the Dealership Matters: A Q&A Session with Automotive Expert Justin Brun
Management is a result-driven discipline; if you’re not holding people accountable, you’re not doing your job. But today’s dealership managers wear more hats than ever — from monitoring the CRM and keeping up with ad spends to handling upset customers and staying on top of training their staff — the list goes on.
Are You Managing Your A-Level Salespeople Straight to Your Competition?
Managers need to be held accountable for the development of their sales team. A revolving door for salespeople is not a recipe for success. The days of tossing 12 green peas at the wall and hoping a few stick are gone.
Does Your Dealership Have the Right Payroll Provider to Reach Your 2018 Goals?
When it comes to talent management, dealers have two main objectives: increase employee productivity and decrease expenditures. An integrated payroll and talent management platform can help you accomplish both by helping your business run more efficiently and cutting down on costs — including automating tax record-keeping and filing and reducing payroll fees.
Dealer Marketing Performance Metrics: How to Tell What’s Working
Every one of your marketing channels is raising their hand on linked sales saying, “Me, me, me, I get the credit!” If they can’t prove a direct sale, vendors should at least be able to prove influence.
Out of the Red and Into the Black
The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.
Leaders: Either Change or FAIL
Leaders in automobile dealerships across the U.S. are inundated daily with shouts that they must change or they are going to get left behind and fail. My question is: Change may be necessary, but are we listening to others or asking questions ourselves? And secondly, are we asking the right questions?
The Polarization Problem: How to Dislodge and Move Forward When Decision Makers Are at a Stalemate
The rapid-fire pace of business today means companies must make big, bold strategic decisions quickly, fearlessly, and often. When teams are polarized, this can’t happen. Amanda Setili explains how stalemates cripple your company and offers six steps for reaching a breakthrough.
How to Stay Productive During the Holidays
The holidays can be a joyous time. Lots of decorating, fancy parties, good food and time with family and friends. But the holidays can also be stressful. Between getting all your shopping done, prepping your house for guests and standing in line at the post office, how do you balance the festivities while also getting your work done?
