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Flick Fusion Introduces Dynamic Marketing Videos for Auto Dealers

Flick Fusion’s Dynamic Marketing Video platform allows dealerships’ ad agencies and video marketing resellers to quickly create scalable, customized video content for all of their dealership clients at an extremely low cost.

They Want More Money!

The risk to the bottom line poised by recent OEM strikes should be carefully considered and any good risk management plan should include not only getting out in front of any problems in the supply chain but also the potential disruptions that could occur in human resource management.

AutoMap LLC Promotes Mark Sargeant to CEO

Sargeant was promoted on Sept. 30 and will take on his new duties of leading and growing AutoMap’s vehicle inventory tracking technology. AutoMap specializes in providing OBD vehicle tracking for automobile dealers, OEMs, auctions and financial institutions.

Personalization Enabled by Automation and AI Will Greatly Improve Car Buying and Ownership

The Cox Automotive Car Buyer Journey Study indicates that technology used smartly delivers a more personalized, customer-based approach to selling that helps U.S. auto dealers build better, long-term relationships with their customers.

How to Design a Fixed Ops Marketing Plan

Now is the time to evaluate your fixed operations marketing plan for 2020. Remember to give all of your customers reasons to keep coming back and they will reward you with big dividends.

AI Assistants Aid Dealer in Providing Service Excellence

The success of a company’s sales organization to convert prospects into customers greatly depends on how well they follow up with their inbound leads.

According to an annual Sales Effectiveness Report commissioned by Conversica and conducted by an independent research firm, sales organizations are their own worst enemies when it comes to converting leads.

Federated Member Vaca Valley Auto Parts Celebrating 45th Anniversary

In celebration of its 45th anniversary, Vaca Valley has been conducting sales promotions for its customers.

What is ‘The Right’ BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.

10 Fall and Winter Service Quick Tips You Can Plan Now

For dealers and service managers who are getting their fall service promotions and tire sales on track, we asked our team for quick tips and strategies they can put into action now.

Videos + Data Integration = Strategic Advantage

The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.