The Gift of Feedback
Feedback is a gift that anchors your relationships in honesty. Everyone depends upon the feedback they receive to appreciate and reinforce their areas of strength, and to identify areas for personal and professional growth and development.
You Are Not Running a Democracy
The whole team needs to “buy in” to change when it comes to improving customer satisfaction and retention, increasing profitability and giving a dealer the kind of return on their investment that they deserve. It’s not an option.
3 Must-Haves for Your Dealer Video Ad
You already know video ads can help you stand out in a busy media landscape — but they’re quickly becoming the baseline for engaging with your customers. Don’t settle for checking the box. Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
5 Steps to Boost Your Bottom Line
Giving your customer a choice can really pay off. Menus are an effective tool in your finance department, so why don’t you install this same process in your service department?
Are Your Expenses Really Too High?
Your service advisors are the key to making that happen so prepare your recruiting plan, avoid hiring someone else’s underachiever, recruit non-automotive with no bad habits, invest in their training and watch your net profits soar to record levels.
It’s Time to Get Serious About Service
In comparing the salesperson to the service advisor, who has the most sales opportunities per day? Who gets the most phone calls per day? Who gets the most sales training? Who gets the most marketing support? Don’t you think it is time to get serious about service? It will do your dealership good.
The Theory of 5: What is Your Why? Finding the Real Reason Behind Our Goals
There’s no shortage of articles, videos, books, blog posts, podcasts and other material that share the importance for building profits and gaining wealth. “It will take focus, stamina, courage and determination to build our financial and business skills,” we’re told, “so let’s get started now!”
Is There a Cancer in Your Dealership?
Most dealers would not tolerate a finance producer who averages $250 PRU but a service director averaging 60 percent one-item retail repair orders has a job for life because “the customers like him.”
How To Manage Over-Abundant Technology
Technology is great, but a top-performing manager must take the data provided by that technology and get out of his chair to work directly with their fixed operations team daily.
What Will Your 2019 Success Story Be?
What is your 2019 Success Story? If you were writing it right now, what would you want it to say about your dealership’s accomplishments in 2019? We’d love to hear what you have to say.
