F&I Solutions Section: Play the Long Game With Your CRM
Look at your own CRM. You need it optimized for the long game. Do you have the right people following up to get the co-signer on a loan? Is someone locating a vehicle you don’t have on the lot?
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
Is Car Ownership Becoming Obsolete? How the Membership Economy Is Disrupting Big Auto (and Pretty Much Every Other Industry Too!)
Industries everywhere are being shaken up by the rise of the Membership Economy. The next industry to be affected? Big Auto. Business consultant and strategy expert Robbie Kellman Baxter weighs in on how the automotive industry will be impacted as more and more buyers choose an access model over ownership.
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
RING OF FIRE MANAGEMENT: Supply Chain Nightmares and How They Can Affect Your Dealership
So why should a new car dealer in Duluth or Toledo care about earthquakes in Japan? Supply chain disruptions, that’s why. April’s twin earthquakes that struck Japan’s Kyusho island — killing dozens, destroying buildings and displacing thousands of local residents from their homes — also disrupted parts supplies to a Toyota/Lexus plant and caused a