In Her Shoes
I just returned from the 2018 Women in Automotive Conference, held in Orlando, FL. This year’s theme was “Stronger Together.”
Thinking Bigger: Principles That Helped Facebook Succeed
I just returned from speaking at Facebook’s annual Auto Summit in Austin, TX, and it is amazing how much they have grown over the last 10 years. I was reminded of the first time I visited their old offices in 2011.
Death of Brick and Mortar Isn’t Inevitable
The days of walking into a store and purchasing an item are becoming a thing of the past. The rising trend of online shopping epitomized in retail sales has been no stranger to the automotive space, either.
What Are the O2 Sensors Telling the PCM?
The catalyst efficiency monitor verifies that the catalytic converter is operating at a high enough efficiency rating to keep exhaust emissions within the predetermined values. The PCM compares the signals from the upstream and downstream oxygen sensors to determine the state of the converter.
Spark Plug Fouling Diagnostics: Getting to the Root Cause of Misfires
If the plugs fail sooner than the recommended interval, it’s important to solve the problem before installing new plugs. If you are replacing spark plugs to solve a misfire problem, the car will be back.
Pulsation and Judder: Ask the Right Questions to Improve Your Sales and Diagnostics
Whenever a customer comes to your dealership for any brake repair, you need to know why they are there in the first place. Just writing a ticket for a brake job because the customer requested it can lead to a comeback and an unsatisfied customer.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
The Unexpected Future of the Dealership
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
Thriving in a Male-Dominated Industry: Facing Challenges and Finding Rewards as a Female Manager
Today, I’m a manager in a company that intersects two male-dominated industries: automotive and technology. So, as a female, that grit still comes in handy today.
