You know that stand-up-and-cheer moment when the curtain drops on that concert you’ve been waiting forever to see? That’s the same feeling that auto dealers want to inspire in their customers when they hand over the keys to their customers’ new rides. But sometimes, the way a dealership does business can sour that experience. Ashlee Church, general manager (GM) of Volkswagen of Marion in southern Illinois, is trying to turn around those negative stereotypes of auto dealers and change the face — or rather, faces — of the industry.