When it comes to purchasing a vehicle, buyers of both used and new cars increasingly look at the OEM window sticker as their go-to resource. By providing VIN-based details on standard and optional features, buyers can quickly assess the specifications of a vehicle.
With the OEM window sticker, car buyers will make informed decisions ensuring they choose a vehicle that meets their needs and preferences. The OEM window sticker has become an indispensable tool for both dealerships and consumers.
1. Informed Decision-Making: Just like a new vehicle, used car customers have done their homework. They often have a specific make, model and desired features in mind. By providing them with a comprehensive window sticker for each pre-owned vehicle, dealerships empower customers to make well-informed decisions. This transparency builds trust and ensures that customers have this necessary information at their fingertips.
2. Accurate Appraisals: In the competitive automotive market, having access to OEM window sticker data gives dealers a distinct advantage in understanding the unique selling points of each vehicle. This knowledge allows them to showcase the car’s value effectively and provide customers with a more personalized and informed car-buying experience. By utilizing OEM window stickers, dealerships can bolster their sales performance and reputation, contributing to their overall success in the industry.
3. Showcasing Vehicle Features: Pre-owned vehicles often have unique features and upgrades that set them apart from other models in the market. These distinctive attributes need to be highlighted to capture the attention of potential buyers. By incorporating a comprehensive list of vehicle features on the window sticker, dealerships can effectively showcase the added value of each pre-owned car. This detailed overview allows customers to quickly identify if a particular vehicle aligns with their desired specifications. According to an article by Edmunds, “the window sticker provides information about the vehicle’s optional equipment, allowing buyers to understand the factory-installed options and make accurate comparisons with other vehicles on the lot.”
4. Streamlined Customer Experience: Efficiency is key in the automotive sales process. By providing the OEM window stickers for pre-owned inventory, dealerships streamline the customer experience. Prospective buyers can easily compare different vehicles side by side, evaluating prices, features and other vital information. This convenience enables customers to make faster decisions and expedites the overall sales process.
5. Increased Customer Satisfaction: When customers have access to detailed information about pre-owned vehicles, it significantly enhances their satisfaction levels. By meeting their expectations and empowering them with accurate and comprehensive data, dealerships foster a positive buying experience. Satisfied customers are more likely to recommend the dealership to others and become repeat customers. While OEM window stickers have long been a staple for new vehicles, their benefits can be extended to the pre-owned inventory as well. By providing detailed information about vehicle features, dealerships can offer customers a transparent and streamlined buying process. Embracing this approach enhances customer satisfaction, builds trust and ultimately leads to increased sales. Incorporating OEM window stickers for pre-owned vehicles is a win-win strategy for both dealerships and customers in today’s competitive automotive market.
Josh Deyoung is the vice president of sales for Velocity Automotive.