MAX Digital Announces In-Market Retail Program with GM

MAX Digital Announces in-Market Retail Program with GM

Using their iMR funds, participating GM dealers can significantly reduce expenses on high-performance products.

MAX Digital, a leading data-driven software provider for automotive dealers, announced that it has been selected by General Motors as a turnkey program provider for its in-Market Retail (iMR) program.

Using their iMR funds, participating GM dealers can now receive GM iMR co-op match on their purchase of services from MAX Digital as a turnkey vendor for inventory management with approved products of MAX Pricing & Appraisal and MAX Ad & Syndication. MAX Ad & Syndication gives dealerships access to the extensive MAX data platform with a library of over 500 million vehicle attributes, broad off-brand OEM build data coverage and over 6 million unique vehicles updated in the market listings daily. The integrations, write back capabilities and exceptionally clean feeds to hundreds of sites and services deliver system-wide updates effortlessly.

“Managing the full digital eco-system for each vehicle can be challenging. We are proud to make it easier, while helping GM dealers drive down their monthly costs,” said MAX Digital Executive Vice President Mike Cavanaugh. “It’s rewarding to give our GM dealers access to these top tier tools at a low cost with a meaningful match from GM.”

Both existing and future GM MAX Digital customers are now eligible for reimbursement using their iMR funds.

GM Dealers can visit to learn more.
For more information, visit

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