KeyTrak is unveiling its next major advancement at the NADA Show 2024, the company announced in press release. Through a partnership with TrueSpot, a real-time location services company, KeyTrak Edge systems now allow dealership personnel to locate vehicles and their keys faster.
Typically, misplaced or stolen keys cost several hundred dollars to replace. According to TrueSpot’s estimations, North American dealerships are spending around $350 million or more to replace the keys that are lost during typical dealer operations annually. “With the technology available today, there’s little reason for keys to go missing,” said KeyTrak Vice President of Sales Steve Robinson. “Our goal is to make sure dealers have the tools they need to prevent lost keys in their dealerships. Our partnership with TrueSpot makes that goal a reality.”
Finding the key is just as important as finding the car. “A customer’s time is valuable, and every minute matters,” said Mike Hanna, CEO of TrueSpot. “Whether the customer is waiting to test drive a vehicle or get their car back from being serviced, efficient use of their time directly increases the very important customer satisfaction scores.”
Leveraging TrueSpot’s AQFind Location Platform and its gateway sensors and geo-intelligence, TrueSpot narrows the physical location of the asset to within a few feet anywhere on the dealership’s lot, all in near real time. Through this powerful network of sensors and KeyTrak’s key access tracking measures, managers will be able to dig into the analytics to understand who’s checking out keys and why, as well as where they are located.
The reality is, keys go missing for many reasons. Sometimes an employee misplaces them or accidentally takes them home —and sometimes salespeople hoard keys to popular models. Regardless of the reason, being able to locate and recover keys easily makes for a smoother operation all around.
“KeyTrak’s electronic key and asset management systems provide the ‘who’ and ‘when’ of finding missing assets; TrueSpot completes that search criteria with the ‘where,’” concluded Robinson. “With the integration between KeyTrak and TrueSpot, dealers are able to identify problems before they escalate.”
Full demonstrations of the power of this partnership will be on display in the KeyTrak booth (#3140W) at NADA.
