Pasadena, CA – Fox Dealer, the Automotive Industry’s fastest-growing full-service Website Agency has just received a humbling stamp of approval from Google. The notorious leader in search and all things digital has published a case study on behalf of Fox Dealer, showcasing how they effectively helped Southern California Cadillac Dealers hit new highs in sales and Cadillac-branded searches.
As a Google Premier Partner, Fox Dealer ran ads customized to each channel within the Google Display Network in order to accelerate both sales and brand awareness for the Southern Cadillac Dealerships Association. Their efforts directly led to a 5.2% increase in new Cadillac sales YoY. In addition, Fox increased Cadillac branded searches by 8% in just one year.
“Fox Dealer delivered the results they promised and then some,” says Cliff Allen, President of the Southern Cadillac Dealerships Association. “The elevated brand awareness is what Cadillac needed to increase market share in Southern, CA.”
Fox Dealer surpassed their goals in executing cost-effective campaigns that boosted website traffic, lead form submissions, and sales for Southern California’s Cadillac dealers. Google Analytics goal conversions showed Fox Dealer directly increased Cadillac lead form submissions by 20% within the first month, and 25% in the second month – without increasing ad budget.
“The entire team at Fox is honored to be recognized by Google in such a validating capacity,” says GianCarlo Asong, CEO of Fox Dealer. “This Case Study has further fueled our efforts to redefine how automotive dealers will use media to increase both engagement and profitability – not by doing what feels right, but by demanding tangible results from their lead and traffic providers.”