Investing in the Right Equipment for Your Shop

Your dealership’s wheel balancer investment says a lot about the type of work you do and merits careful consideration when looking to grow your dealership’s automotive services. 

Are you a high-volume dealership that’s laser focused on tire service? Or does your business balance and mount a few tires per week? All scenarios require a different wheel balancer investment, which means when your business is ready to search for new equipment, you should weigh your options carefully.  

Now, let’s get into the specifics of what you need to consider before bringing in a new piece of equipment into your dealership.  

Getting to Work 

While the type of wheel balancer you invest in depends on the work your dealership does, there are a few standard features that your piece of equipment should have in order to service today’s tire and wheel assemblies.  

First, productivity features such as lasers that pinpoint

accurate tape weight placement are essential as are wheel lifts to prevent wheel damage and protect your technicians. In addition, a wheel balancer that can identify vibrations before the wheel is installed on a vehicle allows the technician to easily remedy problems before they could result in a comeback. 

For high-volume dealerships, look for machines that complement the tire volume you do. Features that automatically position the wheel at the weight placement location and lock the spindle in place for easy weight application aid in technician productivity.  

A lower-volume dealership can utilize a small, entry-level 115V balancer that allows you to occasionally balance OE fitments while offering features you’d find on much more elaborate machines. On the other hand, dealerships that service large Class-8 trucks with 22.5-in. and 24.5-in. wheels should consider a heavy-duty balancer that’s built to handle the weight and size of larger assemblies while allowing for fast, accurate balance.  

Better Tooling, Better Balance  

To accurately balance your customers’ tire and wheel assemblies and prevent comebacks, you must also invest in the right tooling, such as collets and pin plates.  

Collets allow a technician to center the assembly, mimicking how it was centered and installed on the vehicle by the OEM. Pin plates do the same to match OE balancing and ensure plastic cladded or black powder coated wheels remain damage free. 

In investing in a wheel balancer, consider how much you will use the tooling. Dealerships that perform a lot of tire service tend to wear out these wheel balancing accessories more quickly than others. Check the condition of these accessories, replacing them every three years, depending on your shop’s volume and wear level. 

In addition, you’ll want to invest in the right wheel weights for the jobs your dealership performs regularly. For aesthetics, consider investing in a wheel balancer with a “behind the spoke” mode, which allows you to hide adhesive wheel weights behind the spokes of a decorative wheel. This not only keeps the weights hidden from view, but also allows you to maintain a clean look on custom wheels for maximum customer satisfaction. 

Keeping the Wheels Spinning  

Investing in a wheel balancer requires technician training and a small amount of regular maintenance. When operating a wheel balancer, a technician’s safety and attention to detail will make the difference. Technicians should be trained in mounting the wheel properly using the correct tooling to allow for perfect centering. New technicians especially should also be trained on using pin plates on all wheels to help them develop good balancing habits. They should also be coached on inputting the correct wheel dimensions and putting the balancer in the correct weight mode to prevent customer comebacks. 

When your dealership invests in a new wheel balancer, you expect it to perform for years to come, which is why your dealership needs to take care of it properly to see ROI on your investment. Keeping a balancer and its accessories clean allows you to ensure it will have a long, productive life. We recommend cleaning collets with a light film of oil to prevent them from rusting in winter environments. Technicians or shop managers should also inspect consumables, such as balancer cups and rings, and replace them when required to ensure your balancer is productive and earning your shop money.