Digital Air Strike Teams with Kelley Blue Book to Provide Trade-In Values - AutoSuccessOnline

Digital Air Strike Teams with Kelley Blue Book to Provide Trade-In Values

es directly in the Response Path intelligent messaging window and take the next step of scheduling an appointment, providing contact information and getting a customized price quote on vehicles of interest.

Kelley Blue Book integrates with Digital Air Strike’s Response Path intelligent messaging technology to give car buyers trade-in valuations directly through the messaging platform

Scottsdale, AZ – Digital Air Strike™, the leading social media, intelligent lead response and consumer engagement technology company, has teamed with Kelley Blue Book®The Trusted Resource for used car valuations, to add vehicle trade-in values to its award-winning Artificial Intelligence (A.I.)-powered real-time messaging solution, Response Path.

Kelley Blue Book, part of the Cox Automotive family of brands, is one of the best-known names in the auto industry and a trusted resource for car buyers. In fact, according to Digital Air Strike’s Seventh Annual Automotive Social Media & Online Trends Study of over 4,000 car buyers and service customers, 33% of car buyers reported Kelley Blue Book’s website,, was the most helpful site when doing their research.

“The way people engage with businesses has changed,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “We developed Response Path to accommodate consumers’ need for immediate access to online shopping information leveraging our cutting-edge technology.  Response Path continues to lead the industry in innovation and consumer focused features that cater to the needs of our dealerships and their customers. The integration with Kelley Blue Book, which is the first vehicle valuation integration of many, allows dealers to expedite the purchase process, keeps car buyers on their website longer, and ultimately sells more vehicles.”

The Kelley Blue Book integration helps streamline the sales process by giving car buyers all the information they need to purchase a vehicle through Response Path on a dealership’s website. Through Kelley Blue Book, car buyers can request vehicle trade-in values directly in the Response Path intelligent messaging window and take the next step of scheduling an appointment, providing contact information and getting a customized price quote on vehicles of interest. Response Path also includes dealership incentives, vehicles for sale, contact details, positive customer reviews, and much more. 

“Leveraging Kelley Blue Book Trade-In Values, dealers offer their consumers the convenience of market-relevant pricing information and help build confidence in what can be an overwhelming process,” said Damon Bennett, senior director of Syndication for Kelley Blue Book. “With both parties, dealers and shoppers, coming to the table with the same information, it also helps reduce friction and create a mutually beneficial transaction.”

Response Path also integrates with Facebook Messenger and manages leads for dealerships selling vehicles on Facebook Marketplace. More information can be found at

Digital Air Strike will be showcasing Response Path’s new features during a free webinar on Thursday, May 9, 2019. All dealers are invited to attend and learn how Digital Air Strike’s Response Path improves customer communication, increases lead conversions and sales. Dealers can register for the webinar by visiting

Digital Air Strike

You May Also Like

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Every minute a customer spends waiting in a dealership service department puts that dealer's customer satisfaction scores at risk. Every minute saved increases the likelihood that a customer will return for future service and future vehicle purchases. 

An integration between Dealerware, dealership mobility experts, and Tekion, innovator of the cloud-native platform that serves the entire automotive ecosystem, simplifies the overall service scheduling experience, including loaner vehicle reservations, to save customers and service department employees time at check-in. 

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers. 

Other Posts

New-Car Prices Virtually Flat YOY Due to Declining EV Prices

The average transaction price of a new vehicle in August was $48,451, up only $42 from one year ago.

Lotlinx Introduces Customized Dealer Performance Reports

The Lotlinx Risk Report helps dealers understand how they compare in the local market and identifies multiple areas of potential risk.

Dealer Alchemist Is Inc. 5000 Honoree for Second Consecutive Year

With a ranking of No. 1055 in 2023, the company has demonstrated a 560% growth over the past three years.

ACERTUS Acquires RCG Logistics

This latest investment will allow ACERTUS to extend its product offerings with salvage and repossession and deliver products and services to additional VIN types, including motorsports and RVs.