How to Make Your Training Sessions Pay Off
Are you conducting training sessions without getting results? Are you having problems getting your team to retain information and effectively implement your processes? If you answered yes to either of these questions, you may not be presenting material in a way that triggers the memory banks of 90 percent of your team.
Financing in the Service Department Can Drive Customer Satisfaction
Some drivers have been raised with a skepticism of mechanics and service writers. Steve Roe of Synchrony Car Care shows how you can help customers manage costs and feel more confident in their service purchases.
Are You Branding the Wrong Message?
This is a cautionary tale of what can go wrong when you want to send a message to the customer about what a great place this is to do business, but the consistency of that message is never followed through and it ends up doing more harm than good.
3 Reasons Why You Can Hire the Right Salespeople
Sales is an occupation that, in general, has a higher turnover than most other occupations. This is largely due to the tough learning curve and competitive nature of selling. Not surprisingly, the industry with one of the fastest turnarounds is automotive sales.
Major Profit & Retention Leaks in Service Tied to BDCs
If you’re struggling with service revenue, CSI or profitability, the data I’m about to share with you will help you understand what could be causing your pain and hurting not only your fixed operations business but also your entire dealership.
Ball Joints: Plenty of Replacement Opportunities
Ball joints are a critical suspension component that connect the steering knuckles to the control arms. Cars, trucks and SUVs with SLA (short-long arm) front suspensions have four joints: two upper and two lower.
How Dealers Can Win Against Aftermarket Service Centers
Even before they make their first appointment, many of today’s customers are already skeptical about servicing their vehicles at a dealership.
New Smyrna CJD Aims to Double Service Revenue: The Three-Part Growth Equation to Their Success
In November 2017, New Smyrna CJD moved into a brand new facility in New Smyrna Beach, FL. Built with the service customer experience in mind, the design is in stark contrast to the store’s old facility — and most other dealerships — which were built to optimize sales.
Stop the Trial Closes
Over the last five years, we have seen the greatest increase in retail auto sales in our history. Unfortunately, industry researchers expect 2019 to see a decline in overall sales.
Stop Counting Outbound Calls and Start Measuring Customer Interactions
Every inbound call deserves an outbound call, whether that is replying to a caller’s message, confirming an appointment or acting on a CRM trigger.
The Theory of 5: Mentoring: Leave Your Ego at the Door
Seeking guidance can be a humbling experience. When we ask for support in this way, we are admitting our knowledge and skills are inferior to theirs. They have the skills, habits and attitudes we would like to learn. We’re acknowledging that, at least in one particular area, they are our superior.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
