‘Welcome!’ Never Underestimate the Importance of a Professional Greeting
Nothing sets the tone for an exceptional service experience more than a warm welcome. When we start off by making clients feel like a welcome guest, they will be more open and receptive throughout the entire interaction.
Making the Most of a Conference
The 2019 NADA is fast approaching, and the AutoSuccess team is excited to head to the “city by the Bay” for what is sure to be another incredible event.
8 Video Strategies You Can Do Now
In September, Thinkwithgoogle.com published the article “3 Ways YouTube Is Steering the Car Buyer’s Path to Purchase.”
Measuring Vanity Metrics Vs. Actionable Metrics
Measuring your dealership’s website traffic is a key factor in determining which digital marketing channels are profitable and which are not. With all of the various marketing options out there for your business, are you really sure that your dealership is measuring what truly matters most?
Make Every Customer Interaction Count: Let Customers Build Trusted Relationships with Your Team, Not Your Chat or Its Bot
Buying a car is the second most expensive decision for most people; the decision requires a trusted relationship; it requires premium service. In the internet era, video chat is the first step in building the trust and creating a seamless customer journey by focusing on the end-to-end buying experience.
Beware of Tax Law Changes Affecting Auto Industry Sales
Most retailers, including car dealers, are unaware of the PATH Act and how it affects their business. Protecting Americans from Tax Hikes was a law passed by Congress in 2015 and took affect beginning 2016.
Insurance Companies Make Billions Off Car Dealers Each Year: How Can Dealers Keep That “Food” On Their Own Plates?
When a dealer sells a car, they have to report that sale to the DMV and, in many states, (according to a New York dealer friend of mine), the dealer has only four days to let the state know.
What A Dealer Should Expect from an Automotive Advertising Agency
Do you currently retain the services of an automotive advertising agency? If so, are they fulfilling all your expectations? Maybe you don’t know how to answer because you’re unsure of what expectations should be placed upon them.
Dealer Panel: What Do Your Customers Say They Appreciate About Your Business?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
Is Your Trainer King Kong?
I’m sure you’ve seen the videos on social media. Perhaps you’ve even had a chance to see them live. If not, go to the mountaintop where they hang out and listen quietly.
Subprime Originations Roar Back, Protect Yourself
Over the past few years, concern grew that the auto industry was driving the next credit crisis with ever-increasing subprime loans.
How Much Should You Invest in Your Time To Line?
How much money are you spending to manage your time to line (T2L) — the days it takes to get cars from acquisition through recon to sales-ready status?
