7 KPIs to Connect with Every Caller
Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing out on 33 potential deals.
Pictures, Automated
Have you ever dreamed of driving your vehicle into a studio at your dealership, pushing a button and driving out after 90 seconds with all your interior and exterior pictures instantly published online? This technology exists today.
What is ‘The Right’ BDC Solution?
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all — we have clients who have their own fully functioning BDCs onsite, others who outsource and another group that is achieving great results without BDCs.
The Case of the Missing Google Traffic
Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.
Save-the-Deal Strategies Are Essential for Digital-Retailing Success
Car buyers have never been more educated about the vehicles and processes found at dealerships across the nation as digital-retailing sweeps over the industry.
What’s at Stake Legally When Selling a Used Car with an Open Recall?
Earlier this summer, U.S. Senators Richard Blumenthal (D-CT) and Edward J. Markey (D-MA) introduced the Used Car Safety Recall Repair Act to ensure used vehicles with unrepaired safety recalls are repaired before being sold, leased or loaned to consumers.
Here Today, Gone Tomorrow
Earlier this summer, three dealerships made headlines when 12 vehicles worth nearly $1 million were stolen. What the media didn’t mention was that the price tag of the vehicles themselves is a fraction of the costs dealerships absorb after an inventory loss.
Developing Rapport Between Your Body Shop & Parts Department
Many parts managers enjoy a less than congenial relationship with their body shop managers. It’s a little like a marriage gone bad and can be difficult to pinpoint the responsibility each party has in the demise of the relationship.
Get Involved in Your Community in a Big Way
Dealership marketing is more complex now than ever before. Many questions must be considered, such as, “Is traditional marketing dead or is digital overcrowded and overpriced?” “Should we use direct mail or not?” “Do customers even need to see a beautiful building and a clean lot packed with desirable inventory anymore?”
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
What Is A Person Search?
A person search is a search product that provides current and previous addresses associated with a person’s name, date of birth and Social Security number. The search provides the full addresses and approximate dates the person was associated with in the past.
Positive or Negative Motivation — Which Works Best?
In our drive to get the best results out of the people we manage or teach or coach or parent, we may adopt methods that appeal to our fundamental need to control outcomes.
