Beck & Masten: How a Winning Dealership Keeps Getting Better
Over the past 20 years, Beck and Masten Buick GMC in Houston, TX, has been the No. 1 Buick GMC dealership in the state and, over the past decade, one of the top three Buick dealerships in the country. If you think success like theirs doesn’t come with challenges — think again.
The Need for Speed
The premium on speed seems to increase every day. Next-day or even same-day delivery of products has become standard. So, why has title processing been left behind? Here’s what can be done to speed it up.
Why Background Screening Accreditation Matters to Your Dealership
Working with an accredited background screening company ensures that the company is providing you with the best screening services while adhering to all of the legal standards applicable and best business practices.
When is Technology No Longer Optional?
Let’s face it, customers can be fickle. A big part of business evolution involves leveraging technology in all departments. Technology can help managers make decisions quicker and more effectively, which should lead to higher profitability and higher CSI. The key is knowing where you have to spend just to stay in the game and where you should spend to win the game.
Process Insanity Wrecks Used Car Profits
T2L disciplines should be the core metric by which you measure modern recon science. This metric will allow you to ask one simple but vital question: “Is my current system bolstering my used car profitability?”
Google Search Updates Factor in Video Load Time
Have you checked your dealership website’s organic SEO rankings lately? Google recently released updates to its search algorithms, which affected the organic rankings of many websites. In the auto industry, organic ranking visibility is a top priority as 90% of Google clicks come from organic, unpaid search results.
Finding a Technology Partner That Will Stick with You
Why do your longstanding customers keep coming back to your dealership? Is it because you offer the best deals? Maybe. But I’m willing to bet it’s because you engage with them after you sell them a car and provide them a level of service they can’t get elsewhere.
Is Your DMS Ready for the Digital Transformation?
Americans spend on average 75 hours waiting every year; whether at the DMV, doctors’ offices or in checkout lines. The last thing they want to do when buying a car is wait even more.
The Theory of 5: Pleasure Versus Pain
When we take short-cuts, apply “quick-fix” patches to problems without actually solving them we leave ourselves with a foundation that stands on very shaky ground, and won’t stand up to the challenges life will inevitably throw our way. Chris Saraceno shares four behaviors that have allowed him to build a foundation that has not only sheltered him from life’s storms but has provided the tools to support his career, my goals and my life.
Bringing Video to the Service Department
Dealers who are looking for ways to build their service department’s revenue, increase their number of return customers and grow profits have a valuable tool available to them that is literally in the palm of their hands.
Customer Loyalty is Created in the Service Lane
One of the most significant trends that auto dealers are grappling with is the erosion of front-end margins. New vehicle gross margins have declined significantly in the last seven years, from 4% in 2011 to 2.2% in 2018.
It’s Time to Get Serious About Service
How does your net profit look so far this year? Are you making all of the money you deserve? If you answered “yes” then I congratulate you for a job well done. However, if you answered “no” then I must ask you: What are you going to do about it?
