Freedom Auto Group – Improving Lives, Helping Customers
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
A Whole New Profit Center for Your Dealership
When customers visit a dealership, it’s one of the few times when insurance may actually be at the top of their mind. After choosing their vehicle and settling on a price, obtaining insurance for their new ride is one of the last, but most important steps in the process before they hit the road. This presents dealers with an opportunity to capitalize on selling an insurance policy.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
Accelerating Down the End of a Cul-de-sac on Techs
Lately, factories are justifiably focused on the crescendo of long overdue tech recruitment and training programs. However, there is not, as of yet, a feverish discussion to save the precious techs we have, nor how to keep apprentice techs from “washing out” either in training or on their new job.
What’s Apping?
Mobile apps are about the customer. This is a great communication tool between the customer and the service department.
Multitasking is Impossible, So Let’s Prioritize
Neurological research shows that the human brain is biologically incapable of processing attention-rich inputs simultaneously. Also known as multitasking, there is a four-step process each time the brain engages in a different task.
Effective Ways to Capture In-Market Car Buyers Who are Looking to Purchase Now
We know that all dealerships are not created equal when it comes to helping consumers with subprime credit. Most dealers don’t have the lenders, inventory or knowledge to help these people.
Work/Life Balance
We try our best, but sometimes juggling career and family responsibilities gets the best of us and we end up stressed and exhausted — not our best selves for either our work or our relationships.
Guiding Your Clients to an Exceptional Experience
Have you ever gone into a place of business and immediately felt uncomfortable because you weren’t sure where to go or what to do? Many of your clients may be experiencing this same uncomfortable feeling.
The Benefits of Thinking Small
When things get dark, when moments seem too heavy to hold, that’s the moment when life is trying to get you to think big.
Why Applicant Sourcing Data is Critical to Dealership Hiring Success
If certain job boards or channels do not result in quality candidates, this is a clear sign you should reallocate your budget to other, more successful sources.
Digital Trust: Your Key to Long-Term Success
The digital marketing landscape is a rapidly changing one. Today, the modern shopper is armed with more intel and research on retail products and services than ever before.
