Using Caller-State Data for Lead Attribution
While measuring sales and service revenue by marketing campaign may reveal which campaigns are yielding positive ROIs and which are not, this approach doesn’t reveal why the campaigns are performing the way they are.
Is Your Customer Retention Costing You Opportunity?
Are you losing existing customers at about the same rate as you’re adding new ones? Do the math in your store and compare last year’s RO performance to this year’s. Is your traffic going up, going down or remaining stagnant?
When to Increase Your Ad Budget
Boosting reach generates brand-new prospects — a fresh set of eyes, ears, hearts and minds. The best time to expand reach is when competitors contract.
Rethinking Rewards Cards
Instead of looking at rewards cards as just more work, put yourself in the customer’s shoes. Get creative, drive more business, the sky is the limit if you become as engaged in the program as you want your customer to be.
The True Cost of Turnover and How Dealerships Can Fuel Retention
With the plateau of car sales in 2017 and margin compression in full swing, dealerships need to look internally to identify new ways to save costs and protect their bottom line.
What Does Leadership Really Mean to a Dealership?
Many people often think of leaders as the captain of a boat steering the ship in a particular direction or a general on a battlefield.
Train Every Day: Ongoing Learning is Essential to Sustained Success
If you’re looking for a sure-fire way to reduce efficiency, frustrate your employees and ultimately have them move on to other dealerships, neglect their ongoing training.
5 Benefits of True Cloud DMS Software
Cloud computing is changing the technology landscape at a rapid pace, including dealer management systems and associated third-party providers.
How to be An Authentic Leader
Many leaders feel that being professional in their position means being organized, focused and strong. They never let their personal life or emotions enter into relationships with their employees.
9 Reasons Why Direct Mail Helps Dealers Win Customers
Automotive dealers, like you, have a tough job when it comes to customer acquisition. With so much competition for prospects’ attention, it can be difficult to start a relationship with them.
Alternator Testing: Diagnostics are Getting More Complicated
One test is not enough if you are diagnosing a charging system problem. All too often, the alternator is condemned as the source of the problem if only battery voltage is present with the engine running. If this is the case, it means that the alternator is not charging, but does not reveal why.
Privacy and Personal Data in Rental/Loaner Vehicles
Complimentary services, such as car washes and windshield washer refills, leave customers feeling good about your service department. But there’s another way you can make them not only feel good but also safer, and it’ll only take a few minutes of your time.
