Why AI is ‘Bursting With Exponential Opportunity’ for Auto Dealers
People get excited about AI. Some love it, some fear it and some feel it is overhyped and under-delivering. Across the internet, the impassioned debate rages on: how many of today’s AI technologies are actually delivering value?
It’s a Jungle Out There, So a Little Obsessiveness Doesn’t Hurt
Ever watch the offbeat TV police procedural “Monk,” about obsessive-compulsive private eye Adrian Monk? His twitchy investigative style helps him “see” patterns and connect dots that escape others, and he always solves the case.
It’s All About the Customer
I’m reading a book called The Everything Store by Brad Stone — and I highly recommend it. It’s about how Amazon started. The idea behind “the everything store” was to develop an e-commerce business that would sell everything, and they did.
Great Customer Experience Is More Than a Free Bottle of Water
You might be one of those dealerships with a fridge full of water bottles, but providing a great customer experience to your customers shouldn’t end there. Here are some simple ways you can provide your customers with an experience that makes the perceived hassle of buying or servicing a car at your dealership less of a headache.
Focusing on Talents
Our employees have talents that are unique to them — many that we don’t even know about. Some are creative like a gift for graphic design while others focus on work abilities such as superior selling skills.
Managing a Mentoring Program
Mentoring programs can offer an opportunity for skilled technicians in your service department to share their expertise with a less experienced person in order to put them on the fast track to competency in a new career.
Leadership in Fixed Operations – The 10 Percenters
Name a business, any business. The best leaders in that business clearly define a process for their team. They cement the team to the point that everyone’s actions consistently reflect a cohesive commitment to the process.
Want to Stay Profitable in Today’s Competitive Market? Look at How You Hire
Dealerships today face many challenges when it comes to maintaining profitability. Profit margins for both new and used vehicles are eroding and, at the same time, personnel-related costs are on the rise.
Dealer Panel – Employee Recognition Programs
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
What Really Drives Automotive Sales?
Despite the advancements in online technology, I believe the general premise of selling cars is still the same today as it’s been for decades. A dealer can only increase sales in two ways; they can either accelerate business within their own customer base or conquer the competition’s customers.
Getting Rid of That Demarcation Line
The top issues that we consistently experience, year after year, are the strict accountability standards for the sales operations and the lack thereof for the service and parts operations.
Customer Effort Score: What’s Yours?
When customers have to jump through hoops to do business with a company, customer effort rises and loyalty plummets.
