CentralBDC announced in a press release the acquisition of its third company, AutoAwards. A leader in automotive and marine dealership loyalty marketing, AutoAwards has longstanding relationships with many of the most successful dealer groups and OEMs. The company joins the growing portfolio that already includes PowerBDC and Better Car People, further solidifying the mission to create a world-class customer engagement platform that focuses on improving how automotive OEMs and retailers communicate with consumers, the release stated.
AutoAwards, which has a 30-year history in the automotive industry, is a perfect strategic addition, the company said. Its loyalty programs help foster and maintain long-term customer relationships through highly targeted marketing and lifecycle communications, merchant partner networks, certificate rewards systems, pre-paid maintenance (PPM) program management, gift card platform and branded apps. These programs create dealership loyalty, allowing customers to earn points every time they purchase merchandise or services from selected dealerships. Points are accumulated and applied toward the purchase of the customer’s next new or pre-owned vehicle, services and other awards. Dealers see significant improvement in customer retention, customer satisfaction, an increase in lifetime value and, most importantly, profits.
“In today’s market, customer loyalty is the lifeblood of a dealer’s success. They know it and their OEM knows it. Our team has developed customized loyalty programs that have proven results at hundreds of automotive and marine dealerships in North America. Omnichannel tools and technology that meet current consumer needs and demands during the customer lifecycle, both on and offline, are critical for dealers to thrive and be profitable. I cannot wait to see the results play out for our dealers and the auto industry as a whole,” said Jonathan Greene, AutoAwards vice president of operations.
CentralBDC also announced that moving forward the company will now operate under the name Better Car People (BCP), as it better reflects what the combined companies now offer: a powerful suite of services and products which expand beyond BDCs. BCP provides omnichannel engagement solutions to help dealers increase sales volume, service appointments, customer loyalty and satisfaction.
BCP’s comprehensive engagement solution includes phone, email, chat and text. Its Collaborative Intelligence Platform solutions include omnichannel and cross-channel engagement for sales, service and parts. These layered services enable dealers to engage with customers around the clock, ensuring inquiries are quickly managed by live agents with quality responses. Its solutions have been successfully deployed at single-point retailers in smaller markets and large multi-point metro stores. BCP leverages a full suite of tools to effectively communicate with consumers across all engagement channels, many times using the same agent, allowing for a seamless conversation, anytime, anywhere, on any device. Over 1,000 GM dealers across the United States are currently partnered with Better Car People.
“These are exciting times at Better Car People. We are making strong strides as we continue to grow into the #1 marketing partner for the automotive industry by investing in businesses with similar and complementary technologies. Our goal is to help our dealers and OEMs become more profitable by providing the absolute best customer engagement technology. AutoAwards is a perfect addition. Their proven technology helps further drive and increase customer loyalty, establishing thriving dealerships and happy repeat customers. The auto industry should keep its eyes on us as this is only the start of what should be a very exciting and profitable journey for BCP, our dealers, and our OEMs,” stated Aaron Kleinhandler, Better Car People’s CEO.
For more information, visit Better Car People | A CentralBDC Company.
