How to Take Advantage of Alloy Wheel Service Opportunities
If you’re looking to add a new service at your auto dealership, consider on-site, off-the-car alloy wheel repair and wheel straightening. Increase your service offering, add new profits directly to your bottom line and improve your CSI score.
Moneyball Strategy for Used Car Sales
The flood of used vehicles in the market has increased competition and threatens profitability. Now more than ever, dealers need a data-based strategy to capture their share of the market without giving up the gross. Using your data to create a market-based strategy is your best defense against costly acquisition mistakes and dwindling profits.
It’s Time for a Process Change
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet
Why Page Engagement Is More Important Than Lead Form Fills
The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.
Are You Meeting Car Buyers Too Late?
He’s the car buyer your team may hate to see. He comes in with a glint in his eye and a fist full of papers. He looks around, essentially daring a sales associate to approach him.
Prominent Dealership Attorney W. Scott Simpson to Give Legal Perspective at Women in Automotive Convention
To register for the conference, visit the WIA Website at womeninautomotive.com. The Orlando event will be held at the Omni Orlando Resort at ChampionsGate.
Just Do Your Job
If salespeople focused on just doing the best job possible, client loyalty would never be in question. Yet every day, salespeople don’t deliver. Why? The three most prevalent barriers to just doing your job are a lack of understanding, fear and attitude.
More Than 1.5 Million Vehicles Sold in the U.S. Were Purchased by Autobytel Consumers
It’s estimated that over 1.5 million light vehicle retail sales last year were attributable to consumers who submitted leads through the Autobytel network.
The Case for Alternative Credit Data
The American Dream used to be universally understood. Get a good job, buy a nice house and raise a family. But, times are changing and the American Dream is going through an evolution.
The “Only Person in the World” Disease
I recently encountered a pervasive condition that even I have suffered from at times. The reality is that the disease was always there — I just didn’t have a name for it. So here is the scene: I am at the airport, normal day, waiting in line to get on the plane. We are all
Why You Probably Cost Your Service Department $100,000 Last Year
Dealerships have always geared their online efforts towards moving inventory, not fixed operations. Why is it that the departments typically producing more than 50 percent of the operating profits have such a poor online representation? The answers vary from dealer to dealer, but one thing is for certain: You probably already have the tools available
What Do Millennials Want: Answering This Question is Critical to Your Success
Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In
