Are We Entering a Chatbot Revolution?
The Internet is both a fantastic and frightening place. Information and choice overload dominate our hyper-connected lives, and most times we need a little help in navigating the online world from actual people. Live chat has quickly saturated the market and is no longer a commodity — it’s a necessity. Live chat evolved quickly in
Your Best Defense is a Good Offense
The military adage “the best defense is a good offense” applies to selling cars, as well. If you keep moving forward, attracting new customers and advancing those customers down the path to purchase, your competitors are eliminated from consideration.
Smart Toyota Develops a Video Sales Advantage
There is no denying the emerging importance of video components in marketing in today’s business climate. Put another way, in the words of Peter Leto, Google’s head of auto retail, “video is the new showroom.”
One Area That Affects F&I Satisfaction? Inventory
It stands to reason that the faster a salesperson can locate the vehicle for a test drive, the better for every department across the dealership.
Now is the Time to Shift from Sales-Focused to Product Specialist Roles
Today’s car buyers are walking into dealerships armed with more information than ever before. The average car shopper spends more than 11 hours researching cars online. Dealership employees are no longer the gatekeepers of all the information consumers need to make a hiring decision.
Custom Wheel Colors Can Earn Dealerships More Green
Alloy wheels are an attractive, often-desired feature for new and pre-owned vehicle customers. There’s now an exciting trend growing in the automotive industry: custom colored alloy wheels. Popular makes are now coming off the line with black and gun-metal colors and sold as upgrade packages to consumers — and customers are buying.
Connecting for Success: Streamline Your Processes to Increase Customer Loyalty – and Your Profits
Study after study shows that the vast majority of Americans dislike the car buying process and would make big changes to it if they could. This may sound like bad news, but it creates a big opportunity for you. If your customers leave your dealership with a good feeling, an unexpected good feeling, that directly results in appreciation and loyalty.
Put Value in Your Sales Presentation
For any product or service, only one business will have the cheapest price. While your customers may start by seeking the lowest cost, what they really want is the best value. When value exceeds the price, price is no longer the issue. Here are some ideas to make yourself the best value in the sales
Dealership Marketing to the Millennial Generation
Millennials are the first generation of “digital natives” whose appreciation and knowledge of technology shapes how they shop. With unlimited product information, online reviews, pricing comparisons and more at their fingertips, marketing and retail have forever been changed.
Five Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works well during the sales process. A customer comes up, the dealership’s salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehicle. In the past, this would involve the customer walking out
Winning the Used Car Sourcing Game: Quicker Turn Time and Increased Profits
“The good news is that there are software solutions that offer a more advanced, more profitable way to approach pre-owned car sourcing. This allows dealerships to acquire cars that are in high demand, turn fast and increase margin, often while being very easy to come by.”
Six Elements of Phone Performance Self Improvement
Become the caller’s best friend. Successful professionals create experiences that drive customer trust and loyalty. Instead of sticking to a script and sounding like a robot, simply talk to the customer. Create an emotional connection; treat the people you speak to on the phone like more than just customers.
