Turn Your Service Lane Into an Up Bus
Today’s marketplace is extremely competitive, and taking advantage of every sale opportunity can make a huge difference in overall dealership performance. This is where your service lane can provide some assistance. Every day, there are multiple opportunities coming through your service department begging to be acted upon. Utilize the talent in your service department to
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
One Pricing: A Solution to the Wrong Problem
Jim Russell Yes, survey after survey has shown that today’s car buyers have a great distaste for the haggling they expect to undergo when they buy a car. One Edmunds survey showed 91 percent of Millennials want to avoid the haggling of a negotiation, while 33 percent of those surveyed said they’d actually prefer to
Three Ways to Convert a Service Visit Into a Sale
To ensure that your time and effort is not wasted trying to sell in the service drive, here are a few things that can be done in order to make it worth your while.
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
How Successful People Prepare Before Opportunity Knocks
As I was catching up with a group of colleagues, one of them used the adage, “I would rather be lucky than good.” I paused for a moment, and then without thinking, I blurted out, “Whoever said that must not have been very good to begin with.” They all looked at me with a familiar
Top 15 Ways to Improve Communications in the Service Drive
We need to take a closer look at how we communicate with our customers and our colleagues as well as how our customers perceive us. We cannot expect for our colleagues and employees to just read our minds as to needs and actions without having an open line for conversation and understanding. Customer loyalty is
Tax Lien, Civil Judgment Data Could be Removed From Credit Scores; Decision Shines Light on Need for Accurate Reporting From the Legal System
Earlier this month, Experian, Equifax and TransUnion announced they will remove some tax lien and civil judgment data from credit reports starting around July 1.
It’ Complicated: Understanding Your Love-Hate Relationship With Data
You’ve heard all the arguments. You’ve probably even joined in at times. Customer data is too overwhelming. It’s complicated. It’s too confusing, time-consuming and expensive. If you’ve been a little hesitant to dive headfirst into piles of data, you’re not alone. Many dealership professionals see data as a frenemy — both friend and enemy. It
Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
Your Customers Will Pay More
The best way to gain and retain customers is by providing services that other dealerships won’t, and making sure that the customers know you value their business. Happy customers not only continue to do business with you, but will often pay more if they value the relationship. In my years in the car business, I’ve
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to