Don’t Be ‘Nice’ to Your Team — Be Caring
Here are four steps to take to lead a team that minimizes critical actions and will put our team members on the path to success.
The Top 3 Reasons You’re Missing on Used Vehicles
As front-end profits tighten, misses on used vehicles hurt more. To tighten up acquisition and pricing, you need a different way of operating.
Is a Vehicle Test Drive Still Relevant Today?
An important part of the process, the test drive is the strongest opportunity to build the customer’s positive emotions around the vehicle.
Is Marketing Both the Problem and Solution for the EV Market?
Marketing can answer consumers’ questions and demystify the EV buying journey.
Closing the Appraisal Gap
A new OBD II enriched with VIN-centric reconditioning cost data, not estimates, is now integrated into workflow software to eliminate intentionally overlooked or ignored yet authentic reconditioning exposure at appraisal.
Everyday Actions, Monumental Outcomes
It is in the quiet moments of consistent work that our skills are sharpened and our goals are realized.
Bridging the Communication Gap: Dispelling the Opt-in Text Myth in Dealership CRMs
There are common misconceptions harbored by some CRM providers in the automotive industry that are hindering dealers’ communications with their customers.
Celebrating a Year’s Worth of Automotive Industry Standouts
As we bid farewell to this year, let’s extend another heartfelt shout-out to each of our remarkable 2023 honorees.
Focus on Quality: The Impact of Professionally Taken Photographs in Building Trust and Credibility for Dealerships
Professionally taken photos bridge the gap between online browsing and the physical experience, fostering a sense of reliability in the dealership’s offerings.
Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Navigating the AI Era: Is Your Car Dealership Ready to Thrive or Fade Away?
Dealers who want to survive this paradigm shift need to invest in modern leadership coaching and relevant sales training, building a solid team based on the same core values, powerful vision and mission.
Auto Dealers Focus on the Future This February in Las Vegas
Whether you’re a seasoned veteran or just starting out, NADA 2024 promises to provide insights and opportunities for growth.
