What’s Needed to Truly Establish a Digital Presence for Used Auto Dealers, Lenders and OEMs
The right pre-qualification tools will help dealers match the right customer with the right vehicle, early on in the sales process.
Your Data Doesn’t Stink; It’s Trapped
By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.
Adapting to the Next Digital Sales Revolution
It’s important for dealers to quickly recognize and embrace this transformation so they are positioned for success in this new age of auto sales.
Getting Married for All the Right Expectations
As you consider technology solutions to improve business operations, problems will arise. Have confidence that you have a solid communication bridge to the prompt resolution you trust.
Your AI Intern
While some may worry it will replace them at their jobs, I’m coming to think of it as an assistant that helps me do parts of my job quicker or more efficiently. One of my Babcox Media colleagues said to use it as if it’s an intern.
How AI and Automation Revolutionizes Dealer Sales Operations
Powering sales operations with AI and automation gives dealers an outsized advantage in their market, getting sales from shoppers they never thought possible.
Redefining Sales in the Modern Era: Trust, Information and Competitive Edge
When salespeople are no longer just transactional facilitators, the sales process becomes more of an informative dialogue rather than a one-sided pitch.
5 Predictions for Front-Line Chat Solutions
In the next few years, prepare for a chat solution that must act like a personal greeter to every customer who visits your digital showroom.
The Power of First Impressions
Professional photographers possess the expertise to highlight a car’s unique features, angles and design intricacies in ways that capture the essence of the vehicle.
Understanding Business Email Compromise — the $43 Billion Scam
BEC and payment fraud are genuine threats to dealerships today. By following these suggestions, you can significantly reduce your risk.
Cyber Security in Dealerships
If you’re not adequately prepared, the consequences of a company-wide data breach can be devastating to both your business and your customers.
Fresh & Organic? The Truth About What You’re Feeding Your Customers
The importance of consistent posting comes in understanding the value of this type of content and its place within your greater marketing strategy.