Before You Make a Video…
Here are a few tips for creating value proposition, service special or test-drive videos. With a little planning you can quickly produce high-quality videos for your dealership.
Raising ChatGPT
Are you putting your dealership’s marketing in the hands of a 10-year-old with access to the internet?
Mining Industry Experience & Data to Excel Today & Into the Future
By expanding their organic reach and providing customized content for their audiences, Price Automotive Group has elevated its market share to No. 1.
Improving the Customer Experience Begins with Psychology
The better we understand our customers, the better their experience is and the more successful we’ll be.
Don’t Let Customer Confidence Kill Deals
In the face of waning consumer confidence, dealers can implement these strategies to stay competitive in a slowing market.
Economic Challenges Highlight Importance of F&I Products
F&I product options can help offset slipping profit levels. See how recent shopping trends are changing consumer preferences.
Power of Community
Whether it’s a community of employees, customers or industry professionals, having a strong network of support can provide numerous benefits.
Call Coaching 101: Making a Positive First Impression
If your sales team hasn’t had any call coaching sessions lately, it’s time to dust off the old playbook — or perhaps create a new one.
How to Create a C-Level Customer Experience and Build Retention
The future of our service business starts with building long-term relationships with your customers.
Top 5 Reasons to Invest in a Fluid Management System
Fluid management systems can regulate every ounce of bulk fluid in your dealership, making it easy to justify ROI.
To Innovate or Procrastinate? — That is the Question
This world is full of procrastinators and innovators. Which one are you?
A Big Miss with Big Risk
Without a clear look into their recon pipeline, the sales operation is generally clueless about newly arriving used inventory flowing in real-time into inventory.
