The Best Way To Secure A Digital Customer Journey
There is still a lot auto dealers can learn about digital customer interaction. Do you know where to begin?
Why Vehicle Protection Plans Are in High Demand at Dealerships Today
Dealers must offer the right F&I products that are uniquely matched for used and CPO programs.
The Benefits of Positive Positioning in Automotive Advertising
Positive positioning is a scientific theory that states people better react to messaging presented in a positive light.
F&I Opportunities Arising from the Chip Shortage
The chip supply issue doesn’t look like it will resolve any time soon, so how can dealers best retain profitability in the F&I department?
What’s Your COVID-19 Recovery Plan? Used Vehicle Sales Are Key
Your used vehicle inventory can and should be a big part of your plan. By tracking and improving your reconditioning process, you can ensure you maximize that potential.
Today’s Bizarro World: Dealers Advertising To Acquire Cars
Auto dealers are now leveraging advertising to attract cars, trucks and the shoppers themselves.
Does Your Company Care About the Environment as Much as Consumers Do?
Studies show sustainability is a factor driving customers’ buying decisions.
Scientific Data Quickly Becoming the ‘Last Mile’ for Automotive
Completing the customer journey to purchase.
Is Switching to LED Lighting the Right Move for Your Dealership?
Custom lighting solutions showcase vehicles and encourage consumers to buy, while promoting workplace productivity and safety.
Chip Shortage Impacts on Dealer Advertising
How retailers can better align marketing offers with inventory changes.
The Evolved Consumer Journey
What it means for dealerships’ marketing strategies.
Service Customers Must Convert Digitally
Digital conversion and self-service check in including checkout with payment are being established as the preferred customer journey to remove friction.
