The Evolved Consumer Journey
What it means for dealerships’ marketing strategies.
Service Customers Must Convert Digitally
Digital conversion and self-service check in including checkout with payment are being established as the preferred customer journey to remove friction.
Low-Inventory Dealership Messaging
Pre-owned advertising is a great way to keep your inventory flowing in spite of backed up factories.
Today Is Move On Day
The first step to moving forward is to give yourself permission to unburden the past and forgive.
Protecting Consumer Personal Information: Risks and Opportunities for Dealerships
Dealerships may also discover that the rising attention to privacy can present opportunities to better serve their clientele and to offer services addressing the protection and peace of mind they demand.
How Facebook’s Feud with Apple May Impact Auto Dealers
With Apple set to implement new privacy measures, the impact to Facebook will be significant, and will impact the way auto retailers need to leverage Facebook to ensure continued efficiency and results.
Virtual Auto Shows Put New Spin on Connecting with Car Buyers
The inventive approach to producing a virtual “auto show” is a catalyst for dealers and OEMs to change the way they interact with car buyers all year long.
As Chip Shortage Limits Inventory, Dealers Can Turn to Safety Recalls to Help Boost Revenue
While OEMs scour the globe to find chips, dealers still need to find ways to bring in extra revenue. Vehicle service revenue will be more important than ever.
How Dealerships Can Protect Themselves from Cyber Threats Amidst a Pandemic
Check out these cyber security best practices, which can help auto dealers build a strong and holistic defense against cyber criminals.
The New Tax Refund Season in 2021
Accessorizing not only make consumers happier with their purchase — because it feels more personalized to their life — it also increases their trust in you and makes it easier to retain them in the service department.
6 Tips for Preparing a Used Car for Sale
Every second-hand car requires special care and attention before it’s sold. The tips shared in this article will help new or less experienced car dealers to deal with potential shortcomings and properly prepare their used cars for sale.
Advanced Data Insights Provide Targeted Marketing & Fraud Protection
Because of the increased time spent online, dealers and lenders must target their promotions and messages earlier on, and in a more personalized way that uniquely speaks to each shopper individually.
