Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, has pushed further abroad bringing their winning Lifetime Warranty program to the Ricardo Caballero Auto Group, located in Puerto Rico.
“Binary’s Lifetime Warranty Program gives us the ability to build on our reputation of excellent customer service and further take care of those in our community,” said Ricardo Caballero of Caballero Auto Group. “This is one way we can differentiate our stores from the competition in our own backyard.”
Binary will provide the auto group with all of the marketing and merchandising needed to promote the benefit to customers across the dealership. Point-of-sale promotions, window stickers and marketing materials are all provided to help differentiate their dealership group with the new offering and explain the benefit to customers on their website or walking onto the lot.
“We’re excited to expand Binary Lifetime Warranty programs outside of the United States with our newest partnership with the Caballero Auto Group,” said David Adcock, executive vice president of Binary Auto Solutions. “Some of our customers have seen a 200% return after introducing Binary into their dealership, it’s that powerful.”
