SmartGroups Integrates Its Innovative LinUs Software with CDK Global Platforms
SmartGroups™ has partnered with company CDK Global to integrate its systems with LinUs™.
Digital Warfare
Customers are demanding dramatic changes to the car shopping experience and they are voting with their wallets. As a result, third-party sites are growing in their influence on consumers, so dealers need to be aware of how to leverage these sites to complement what they’re doing with their own website and direct marketing efforts.
Orbee and EMG Integrate to Activate Audiences
Orbee’s data management continues to expand with EMG’s white glove approach to CTV and streaming audio advertising.
Crafting a Cohesive Brand Identity
Upholding a cohesive brand image is vital. Learn how photography plays a pivotal role in reinforcing a dealership’s professionalism.
Scalpel or Machete? Cut Marketing Wisely
Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Autel Energy Opens Innovation Center for EV Product Integrations
The center will provide a space for activities including product and vehicle integrations testing, as well as shed light on the performance, viability and scalability of products under development.
Why Data Security Must Be a Priority in Today’s Automotive Retail Market
Dealers who gain a better understanding of data security and how data relates to industry trends will ultimately find themselves in a better position to achieve long-term goals.
Mastering the Art of Dealership Content Marketing
Content marketing has emerged as a powerful marketing technique, generating more leads than traditional methods at a significantly lower cost.
Buzz, Bull & Automobiles
When sales and leads are down, something needs to change. Wikimotive pulls back the curtain so you can ask intelligent questions and avoid the pitfalls.
PureCars Dealer Survey Reveals Opportunities for Dealers to Better Maintain, Capitalize on First-Party Data
PureCars announced today new data and insights regarding dealers’ knowledge of third-party cookie deprecation, customer database health, and using first-party data for targeted marketing, as well as familiarity with Customer Data Platform (CDP) technology.