SureSale Increases VDP Views with Expanded Digital Merchandising for Dealers
By integrating with dealers’ inventory feeds and image management systems, the app lets users instantly validate vehicle quality and condition.
3 Hot Video Trends for 2021
Consider expanding your video marketing strategy in 2021. Take advantage of these hot video trends to connect with more customers and exceed their expectations.
3 Biggest Video Marketing Mistakes
If you don’t see significant improvement in website engagement and lead conversions, you could be making one of these video marketing mistakes.
Turning the Digital Retailing Journey into a Rewarding Experience
The word “journey” is defined as traveling from one point to another, usually taking a rather long time. It actually has a negative connotation to it, yet, this is how we describe the car buyer’s experience. Although the automotive dealership’s digital retailing experience has changed considerably over the last few years, especially recently, it’s still
Data Shows Dealers Realize Importance of Digital Merchandising but Struggle to Differentiate Themselves Online
The meta-analysis uncovered five opportunities for dealers to create more comprehensive, engaging digital listings that drive greater transparency and visibility amid a competitive market.
Autotrader Launches New Marketing Campaign to Improve Car-Buying Experience
Autotrader announced it is launching a new “Finally, It’s Easy” integrated national marketing campaign designed to bring excitement and ease back into the car-buying experience.
Videos + Data Integration = Strategic Advantage
The real problem with a majority of dealerships’ video marketing strategies is that they use multiple video products from multiple vendors, all used for a single purpose and hosted on several different platforms, with no communication or integration between those hosting platforms.
Dealer-FX Accelerates Growth With Strategic New Hires
The hiring of three new leaders is a clear sign of Dealer-FX’s commitment to their dealer and OEM clients
Five Steps to Creating a Strong Community Initiative
With these five steps, you’ll be well on your way to beginning your own One Community One Team initiative, and that much closer to helping the communities you serve.
Video Merchandising
I never thought that I would be advising dealers to shoot video with a cellphone, however, advances in cellphone technology in just the last two years have made me rethink video hardware.
