Bedford, TX — Binary Automotive Solutions, a leading provider of customized programs designed to help dealerships sell more vehicles, is proud to announce Capitol City Honda of Olympia, Washington, has equipped their sales staff with Binary’s Lifetime Warranty Program, continuing their proud tradition of treating customers like family.
Family-owned and operated since 1971, the dealership has more than 40 years of history in their hometown of Olympia, Washington, often helping children, grandchildren, and even great grandchildren, purchase vehicles. This commitment to putting the customer first is what made the Binary Lifetime Warranty Program so appealing to dealership management.
“I always say we are in the business of building relationships, not selling cars” said Capitol City Principal, Kelly Levesque. “Binary’s Lifetime Warranty Program is just another way we can provide value and increase loyalty among our customer base; setting us apart from other dealerships in the area. We grew up in this community so when guests come in, we want them to feel like family.”
Binary helped Capitol City launch in March, providing all of the marketing and merchandising needed to promote the benefit to customers across the dealership. Point-of-sale promotions, window stickers and marketing materials were all provided in order to help Capitol City communicate the benefits of their new offering.
“We’re there at the beginning of every launch because we want that dealer to feel as if they are supported one hundred percent as they roll out the program,” said James A Binkley, Binary’s CEO. “We’ve seen customers go from selling a few cars before Binary comes in, to more than 200 in the space of just a few months. That’s how powerful our Lifetime Programs can be.”
