CarSaver has announced in a press release that Lindsay Russi, the creative and marketing manager at CarSaver, has been recognized as the “Rising Star” in the 2023 Credit Union Times Luminaries Awards. In a highly competitive field of 10 finalists, Russi emerged as a standout, showcasing her exceptional leadership and remarkable contributions to the credit union industry, the release stated.
With a keen eye for innovative design and a data-driven approach, Russi has been a driving force behind the exceptional success of multiple credit unions, including EECU, Teachers Federal Credit Union and All In Credit Union digital auto buying program launches. Through her creative campaigns, she has not only helped credit unions boost auto loans but has also cultivated stronger member loyalty by facilitating seamless vehicle upgrades while maintaining similar payment structures, all achieved through a user-friendly digital experience.
Under Russi’s expert guidance, her team at CarSaver executed award-winning, custom-branded campaigns to promote the credit unions’ new digital auto buying programs powered by CarSaver. These comprehensive campaigns encompassed personalized websites, targeted marketing communications, mail, email, engaging digital content, and compelling TV spots, contributing to a significant boost in awareness and growth for the credit unions’ auto loan portfolios. Notably, Russi’s initiatives led to an outstanding 15X increase in website traffic, translating into substantial deposits from loan payoffs and a surge in new auto loan originations for the credit unions.
According to the Credit Union National Association’s Monthly Credit Union Estimates report, credit union members currently hold $407 billion in outstanding auto loans. With an estimated 13.6 million credit union members eligible for an upgrade, the potential to generate a staggering $476 billion in vehicle sales and new loan originations is on the horizon.
Furthermore, Russi’s impact extends beyond credit unions. Her work with dealer marketing campaigns has significantly supported credit unions in enrolling certified dealer partners, leading to increased car sales and trade-ins for certified dealers and credit union loans.
Key Metrics:
- Under Russi’s leadership, CarSaver’s campaigns led to a 500% increase in website traffic for credit unions.
- Her initiatives resulted in the generation of millions of dollars in deposits from loan payoffs and new auto loan originations for the credit unions.
