automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced an integration between Mastermind, aM’s flagship automated sales and marketing platform, and DealerSocket, Solera’s industry-leading customer relationship management (CRM) software.

The integration will create a more efficient workflow for dealers using both platforms with integration of the notes feature as a first phase. Mastermind’s notes feature allows dealers to enter written notes on any customer interaction or touchpoint to keep track of communications with customers and their purchase history. The integration will ensure customer activities records are consistent in their CRM.

“Strategic integrations are a focus area for us in 2023, and this integration with DealerSocket will help our dealer partners streamline operations and gain a more comprehensive view of their customers,” said Aaron Baldwin, chief product officer at automotiveMastermind. “With this integration, dealers will save time by automating manual and repetitive processes and receive an updated and complete record of notes in their DealerSocket CRM. Our goal with this integration is to make sales teams’ lives easier and to give them increased visibility into a customer’s status in the sales process.”

The notes integration is the first phase of a two-way data integration between aM and DealerSocket that will help streamline operations within dealerships.

“Adding automotiveMastermind to our partner network contributes to the growth and success of our dealer customers,” said DealerSocket Senior Business Development Manager Greg Hammond.“DealerSocket’s integration program is based on open standards so that valued partners, such as automotiveMastermind, can easily integrate with our CRM. The open integration program keeps costs low, saving dealers money while providing them with more value-added features and functionality.”