automotiveMastermind Announces Market EyeQ to Help Dealers Expand Their Customer Base to Increase Sales - AutoSuccessOnline

automotiveMastermind Announces Market EyeQ to Help Dealers Expand Their Customer Base to Increase Sales

With key partnerships, Market EyeQ is the first tool of its kind to provide access to all prospective buyers for a dealer in one single sales platform.

automotiveMastermind (Mastermind), a provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, recently announced its Market EyeQ sales platform, another evolution in the company’s mission to transform the automotive retail experience. The announcement was made during the National Automobile Dealers Association Show (NADA) 2019 in San Francisco.

“Market EyeQ is the core sales platform dealers need to compete in today’s flattening market,” said Johannes Gnauck, founder and co-CEO of Mastermind. “Historically, dealers have segmented customers into three categories: retention, service and conquest. We’re empowering dealers to view their full prospective buyer market more holistically, no matter if that customer comes from their retention, service, or conquest portfolio. The Market EyeQ sales platform is backed by real-time proprietary data and helps identify, communicate with and close more customers.”

With key partnerships, Market EyeQ is the first tool of its kind to provide access to all prospective buyers for a dealer in one single sales platform. Mastermind has access to proprietary household demographic data from IHS Markit and key vehicle history details through the Carfax Snapshot tool to give dealers an exclusive 360-degree market view. Further, the TransUnion partnership uncovers potential sales opportunities with customers who have not previously bought from a dealership. These partnerships, coupled with their current Dealer Management System (DMS), allow dealers a holistic view of their local market by enriching the data they have on-hand and supplying them with data for prospects unknown to them.

“When we started this company, we set out to improve the car-buying experience for buyers and sellers,” said Marco Schnabl, founder and co-CEO of Mastermind. “We started Mastermind by solving dealer’s challenges that we knew of as former car salesmen. As the industry evolved from equity mining to data mining solutions, none of these categories ever fully encompassed everything Mastermind could do for dealers, and that remains true today. Market EyeQ is the first sales platform that provides a holistic view of a dealer’s local market and allows them to sell in a more effective way, increasing sales as a result.

The organization is a winner of a 2019 Driving Sales Dealer Satisfaction Award in the Owner Marketing Category.

Links:
automotiveMastermind

You May Also Like

Strolid Launches Strolid Portal For Auto Dealers

Strolid Portal leverages vCon technology to provide insights from customer conversations, enhancing sales and service productivity.

Strolid announced its first product release, the Strolid Portal for auto dealers. Using actual customer conversations, the Strolid Portal enables deep operational insights into the entirety of dealerships, revealing improvement opportunities. Based on the upcoming IETF Internet Standard for Virtualized Conversations (vCons), the Strolid portal responsibly handles sensitive data, which is critical for ensuring regulatory compliance when using AI. Available today to all Strolid Sales and Service BDC customers, the Strolid Portal allows dealers to listen to customers at scale. The benefit to Strolid's dealers is more sales and service income and better sales productivity from a better understanding of their customers.

Central Dispatch Completes First Phase of its Transformation

This industry transportation marketplace delivers capabilities that enable enterprise clients to manage their business in one platform.

Impel Acquires Outsell in $100M+ Deal, Expanding to 8,000 Dealerships

Adding Outsell’s data-driven outreach capabilities to Impel AI creates an end-to-end global AI sales and marketing automation platform.

izmo, Inc Acquires Geronimo Web

izmo’s acquisition of Geronimo Web creates a global powerhouse in automotive digital retail.

APCO Holdings, LLC Acquires Capital Administrative Professionals

This strategic move expands APCO’s F&I product portfolio and strengthens its position in the automotive, RV and powersports industries.

Other Posts
APCO Holdings, LLC, Acquires Rider’s Advantage

This strategic move, following recent acquisitions, strengthens APCO’s position in the powersports, marine and RV industries.

Cox Automotive Names Joe Kichler to Brand New Position

Cox Automotive’s newly created role will accelerate connections between company’s digital wholesale and logistics solutions.

BendPak Awarded Sourcewell Cooperative Purchasing Contract

BendPak’s Sourcewell cooperative purchasing contract saves public agencies time and money when buying lifts and shop equipment.

Lax Hygiene Greatest Risk of Dealership Data Breach, Expert Says

Learn strategies combining human oversight and digital security measures from Terry Dortch to maintain compliance.