The car shopping experts at Edmunds forecast that 4,468,791 new cars and trucks will be sold in the U.S. in the second quarter of 2021, which reflects a 51.6% increase from the second quarter of 2021 and a 14.8% increase compared to the first quarter of this year.
“New vehicle sales in the second quarter started off with a bang in April thanks to a combination of a speedier-than-anticipated vaccine rollout and many Americans itching to jump into a new vehicle and on the road toward some semblance of normal life,” said Jessica Caldwell, Edmunds’ executive director of insights. “Unfortunately the chipset and inventory shortages really came to a head and outstripped supply in June. This isn’t a problem that’s going away anytime soon, but the silver lining for automakers and dealers in the meantime is that consumer demand continues to run high and shoppers are clearly willing to pay inflated prices for the vehicles that they want.”
Edmunds experts note that current market conditions mean that consumers should be prepared to consider other options if they’re looking to make a new vehicle purchase over the Independence Day weekend:
- Don’t get too set on one color or car. Inventory is limited these days. Have backup picks in colors and even a range of different models to give yourself the most flexibility.
- Consider another brand. If you’re having trouble locating a certain model, consider its equivalent at another brand. It may not be one you’re familiar with, so make sure to research it well and you could potentially have more to choose from.
- Try a sedan in place of an SUV or truck. Trucks and SUVs are by far the most popular vehicles today, which means that they will be more expensive and harder to find. Modern sedans offer more space than ever and, in theory, should be easier to find on a dealer lot.
- Shopping new? Consider used. Shopping used? Consider new! In today’s market, it’s best not to leave any stone unturned. There may be situations in which a new car might be a better value than a used car, or vice versa. Make sure to explore all your new car or used car options.
“The Fourth of July is going to look a little different this year compared to years past. Instead of being able to stroll into a blowout bargain barbecue event at a dealership, consumers should shop around for deals online beforehand and be ready to pull the trigger as soon as they find what they want,” said Ivan Drury, Edmunds’ senior manager of insights. “Shoppers who are flexible and have a trade-in are in the best position to secure the best deal this weekend. And given current lower interest rates, consumers might find the best incentives through lease deals rather than cash discounts.”
SALES VOLUME FORECAST, BY MANUFACTURER
| SALES VOLUME | 2021 Q2 Forecast | Q2 2020 Sales | Q1 2021 Sales | Change from Q2 2020 | Change from Q1 2021 |
| GM | 692,169 | 492,745 | 642,571 | 40.5% | 7.7% |
| Toyota | 686,539 | 398,029 | 603,066 | 72.5% | 13.8% |
| Stellantis | 519,070 | 367,086 | 476,909 | 41.4% | 8.8% |
| Hyundai/Kia | 508,409 | 270,699 | 335,137 | 87.8% | 51.7% |
| Honda | 488,297 | 293,502 | 347,091 | 66.4% | 40.7% |
| Ford | 479,538 | 433,869 | 521,334 | 10.5% | -8.0% |
| Nissan | 298,474 | 177,328 | 285,553 | 68.3% | 4.5% |
| VW/Audi | 200,570 | 101,605 | 144,256 | 97.4% | 39.0% |
| Industry | 4,468,791 | 2,948,382 | 3,894,156 | 51.6% | 14.8% |
MARKET SHARE FORECAST, BY MANUFACTURER
| Market Share | 2021 Q2 Forecast | Q2 2020 Sales | Q1 2021 Sales | Change from Q2 2020 | Change from Q1 2021 |
| GM | 15.5% | 16.7% | 16.5% | -7.3% | -6.1% |
| Toyota | 15.4% | 13.5% | 15.5% | 13.8% | -0.8% |
| Stellantis | 11.6% | 12.5% | 12.2% | -6.7% | -5.2% |
| Hyundai/Kia | 11.4% | 9.2% | 8.6% | 23.9% | 32.2% |
| Honda | 10.9% | 10.0% | 8.9% | 9.8% | 22.6% |
| Ford | 10.7% | 14.7% | 13.4% | -27.1% | -19.8% |
| Nissan | 6.7% | 6.0% | 7.3% | 11.1% | -8.9% |
| VW/Audi | 4.5% | 3.4% | 3.7% | 30.2% | 21.2% |
For more information visit http://edmunds.com/about/press
