Carol Marshall, COO, ActivEngage
Live Chat Revs Up Automotive Marketing in 2024

Discover strategic shifts, like prioritizing digital marketing with live chat, to engage customers effectively and drive sales.

Live Chat Revs Up Automotive Marketing in 2024
How to Engage with Digital Natives

The key to unlocking their wallets is learning to effectively engage with them, which means adapting to their preferences and behaviors.

Digital natives encompass two generations that have grown up in the digital age: Millennials and Generation Z.
5 Predictions for Front-Line Chat Solutions

In the next few years, prepare for a chat solution that must act like a personal greeter to every customer who visits your digital showroom.

Car Dealers, Are We Stuck in the 90s? Live Chat at the Dealership 20 Years Later

It was the late 1990s, and the Internet was barely beginning to touch the automotive industry. We were in the midst of setting up our Website and a single computer to work the leads we would receive. I remember receiving some Internet leads via fax machine. We were all just starting to put it together.