The pipeline is full. When a seven-year sales streak ends, it will usually imply bad news. Perhaps it would be bad news in an industry such as big box retailing or with real estate’s housing supply, but it has the potential to be good news if you’re a retailer in the U.S. automobile industry.
Over the years, Morehead Honda has seen many changes in the automotive sales industry — both in automotive technology and in the way consumers shop for vehicles. To meet the needs and demands of the modern automotive customer, Morehead has developed new ways to provide sales and service opportunities to its customers.
The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.
The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.