When customers visit a dealership, it’s one of the few times when insurance may actually be at the top of their mind. After choosing their vehicle and settling on a price, obtaining insurance for their new ride is one of the last, but most important steps in the process before they hit the road. This presents dealers with an opportunity to capitalize on selling an insurance policy.

Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.

Staying Focused and Reinventing

When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.

Turning in the Right Direction

Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.

That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.