Despite a tough year for Honda sales in the U.S. and competitive pressures from other brands, Ciocca Honda, located in Harrisburg, PA, is outpacing their competition in all three key categories — market share, retention and profitability. Currently, they are No. 1 in their district for both market penetration and service retention, and their numbers are continuing to climb. In September, the service department had a larger increase in customer pay ROs than the region did, the new car department outsold the market by more than 7 percent and the used car department climbed back into the nation’s top 100 for CPO sales — something the company had never done prior to 2014.
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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