With over 70 years in the automotive industry, the Qvale Auto Group has seen its fair share of retail evolutions. Kjell Qvale started in the automobile industry selling Willy’s Jeeps before becoming one of the pioneers of importing foreign cars to America. Founded in 1947, today Qvale Auto Group owns and operates dealerships across the U.S. — from California to...

Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.

Staying Focused and Reinventing

When your dealership is facing stiff competition, the difference between success and failure comes down to two elements — standing out from the competition and building customer loyalty. To compete in today’s automotive industry, top dealerships must “reinvent the wheel” just to stay relevant in an aggressive market.

Turning in the Right Direction

Sometimes, to make a difference and turn things around, a leader must throw out the old playbook and write a new one.

That is exactly what General Sales Manager Les Nunez did two years ago when he arrived at Lou Bachrodt Mazda, located in Coconut Creek, Florida. Fast forward to today, and those changes are showing up on the bottom line.