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What to Look for in a Digital Retailing Solution

Dealers should be aware that some third-party solutions are designed to cut your dealership out of the process with a model that allows customers to build their own deals on a Website (not your Website), then essentially sells you the “deals” as leads.

“People can be resistant to change, so you break that resistance down by embracing it, understanding it and putting focus on it. By embracing it, our team adapts to change pretty well.”

UPCOMING

February 28, 2018 02:00 PM ET
New Year, New Processes: Revisiting Your CRM Processes to Increase Profitability
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Digital Air Strike Mystery Shopped 1,500+ dealerships to find out how dealers really respond to requests for vehicle information. We’ll reveal the results and show you what you need to...

Guest: Erica Sietsma
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The future can be a frightening place, especially for those not able, or willing, to adapt to changing realities and market conditions. While the auto sales industry has enjoyed several years of growth, change is on the horizon.

Out of the Red and Into the Black

The dealership was out of touch with what the market demanded. In a little under a year and a half’s amount of time we’ve been able to move it to the modern way of doing business.

New Vehicle Sales Up 11%

The dealership’s digital results have been impressive, as well. In February 2017, when Team Velocity first came on board, the store had an 8 percent conversion rate, with 175 total conversions. In August, those numbers have jumped to 15.28 percent, with 609 total conversions.