With 17 stores and 53 years of business under its belt, the Ron Tonkin Family of Dealerships in Portland, Oregon has a lot of history behind it. Part of that history is reflected in the company’s database, which currently has entries for more than 800,000 customers. Having that volume of data and being able to use it, however, are two separate things. Tonkin needed a perfected, enterprise-level CRM to deal with the volume and the unique structure of the company.
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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