Beware the new generation of car shoppers.
They're more informed, more evolved, more device-dependent and less brand-loyal. They’re the generation of Uber, of Amazon, of Netflix. Their life is lived online, where everything’s available on demand — and if it’s not, they quickly move on.
You think I’m talking about millennials — the new generation of consumers, who have a very specific shopping experience in mind. Well, guess what? This isn’t just a millennial mindset; it’s everyone’s mindset. It’s my mindset, and I’m not in the millennial age bracket. It’s my parents’ mindset, in their own way. It’s my kids’ mindset, and they can’t even drive yet.
click cover image to continue reading
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
Click here for more info...