“The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company’s products and brand in real time. Companies need to join the conversation.” — Marc Benioff, CEO of salesforce.com
Marc Benioff is right. One of the first steps of having a successful business in 2014 is to join the conversation consumers are having about you and your brands or, at the very least, monitor them.
Unfortunately, joining the conversation is not enough to be successful in the automotive industry. We, as car dealers, have developed a reputation over the years not easy to overcome.
AutoSuccess & DealerELITE are both designed to keep the view from the sales floor front and center in everything we do, and we've come up with an exciting new way to accomplish this. Our new Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technologies and ways to motivate staff — giving our readers the benefit of their experiences.
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