Xcite Automotive Acquires CarsByText.com Software Solution
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Xcite Automotive Acquires CarsByText.com Software Solution

Xcite Automotive is pleased to announce that it has acquired Buffalo-based CarsByText.com, an automation platform for dealership operations and marketing that leverages the power of simple experiences using text messaging, digital and video to drive engagement and insights for employees, consumers and prospects.

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Instead of asking enterprises to buy and install more software, CarsByText.com enables automation through a no-software, text-based experience that increases user adoption with minimal training and documentation. CarsByText.com dramatically reduces ramp-up time and simplifies adoption for all parties, easily creating information flow and actionable business insights.

The technology powering CarsByText is already being used by multiple Fortune 500 brands and a growing number of automotive dealers and dealer groups.

Raj Suchak, the founder of CarsByText, joins Xcite as the company’s chief technology officer, bringing over 25 years of enterprise software and technology consulting experience. A serial entrepreneur, author and consultant, Suchak has held numerous leadership roles in dynamic, enterprise-level companies and has self-funded two startups.


“I am thrilled to welcome Raj and CarsByText.com to the Xcite family,” says Xcite Automotive chief executive officer Phil Penton. “In bringing CarsByText.com to Xcite, we will enhance our dealers’ ability to engage with their customers and employees in a simple, text-friendly and flexible automated solution. Our plan is to introduce CarsByText at scale in the automotive industry, which will further our position as a technology leader and allow us to provide superior service to our customers. Raj is an outstanding technologist, and I am very much looking forward to having him on board with our team as our chief technology officer.”


Suchak says, “I could not be more excited to join Xcite, an amazing, fast-growing company with an outstanding entrepreneurial culture. I cannot wait to start working with Xcite’s 1,200-plus dealers and dealer groups to bring these solutions to market.”

In 2019, Suchak began developing the technology that powers CarsByText.com from his home base in Buffalo, New York, where he currently lives with his family. He is an avid Buffalo Bills fan and loves to spend time with his family skiing and playing golf.

Dealers interested in seeing the technology live can text CAR to (716) 714-0027.

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